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Easy to use - hit and miss results
February 12, 2022

Easy to use - hit and miss results

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Newswire

We use it to announce new financial products. We have a few very unique lending products and we use PR to get the word out. The media in our business is highly fragmented. It would be near impossible to reach out to the top 10% of influencers individually, therefore we depend on PR to reach them.
  • Reporting
  • Website interface
  • Transparency with media contacts
  • Media mentions vs click through to the site
  • Value of media pickups
  • Value of media sites / Alexa Rankings
  • No SEO improvement
  • One PR was picked up by a well-known blogger resulted in quality traffic
  • Aggregation of the PR itself has almost zero value
Newswire's overall usability is probably the best thing about the service. I have tried many other services before and Newswire's usability is superior to all that I tried. I think that the only issue that I found with the usability is the possible confusion because Newswire's media list is sometimes added to a sister company's media list.

Do you think Newswire delivers good value for the price?

Not sure

Are you happy with Newswire's feature set?

Yes

Did Newswire live up to sales and marketing promises?

No

Did implementation of Newswire go as expected?

Yes

Would you buy Newswire again?

No

HubSpot CRM, Mailchimp, Microsoft 365 (formerly Office 365)
Newswire is great for reaching broad media and very quickly. The number of media outlets that the PR is distributed to is very large and they are all listed. So a buyer knows exactly what they are getting. The problem is that just because a top media site aggregated the PR, there does not translate into views.