Not worth the cost for the headache
May 16, 2019
Not worth the cost for the headache
Score 3 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 is the webinar hosting platform, used by the marketing team. We use it for one-off live and simu-live webinars, select sales demos (deminars) and they are also our virtual event platform provider (VEM).
- Lead generation
- Rather easy to learn how to use
- API with our Marketing Automation Platform rarely has issues
- The webinar console builder is straight out of the 90s and unreliable and not responsive.
- The webinar presentation manager is also prone to error - freezing in the middle of live presentations, which is not a good experience for presenters.
- Requires weird things like sizing your PPTs 24 x 11.26 in to have clear images.
- Must go back to a legacy dashboard to be able to download a report with actionable data on it (ie email address to link leads back to their records in our MAP).
We integrate ON24 with Marketo and while all registration is through Marketo landing pages and forms, the confirmation and reminder emails are sent via ON24. They have recently increased the sync time so we can get attendee/no show data pushed back to Marketo in a more timely manner, but depending on the size of the event it can still take a few hours. Another con is that you can't currently push poll responses back into Marketo and therefore we have to use their legacy dashboard to export survey results because that is the only way to export with email address, which is our record of truth. We use polls in the webinar to collect high value leads and the lack of an integration on polls and surveys delays us in getting leads to our sales team in a very timely manner.
- We drive leads through webinars
6connex - we were all set to go with them for our virtual event platform and webinar hosting, but since our ON24 webinar contract was already signed for the year, we decided to hold off until next year when we can make the full switch and not try to work in two systems at once for half the year.