Item: ON24
Rating: 9
Author: Patrick Platon

Use Cases and Deployment Scope

We use ON24 for all of our prospect facing webinars. The tools is easy to use and easier to set up. The amount of data analytics we can pull is amazing and the integrations are comprehensive.

Pros and Cons

Data analytics.
Ease of use.
Event features.

Documentation.
Salesforce integration could be better.

Return on Investment

Net new leads have increased.
Cost per lead is down.
Close rate of webinar leads are higher than in-person events.

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Conduct lead scoring
Track registration and attendance
Enable sales follow-up

COVID-19 Impact

We have not been able to run any in-person events throughout COVID On24 has given us the ability to fill that gap of incoming leads.

Scalability

We are small team, so we can only scale as much as our calendars allow. I will say going from 1 webinar a quarter, to 1-2 a month has been easy.

Alternatives Considered

Zoom Video Webinar and GoToWebinar

ON24 has way more features and functionality than its competitors. It comes at a price though.

Other Software Used

Pardot, Wistia, Cloudsocial

Likelihood to Recommend

ON24 is great for small and large companies. Be prepared to put in the effort to fully integrate it into your marketing automation systems and CRM though.

ON24 perfect for small teams with budget to upgrade

Overall Satisfaction with ON24