Useful product that will shine after additional investment in preserving audio fidelity
October 14, 2021
Useful product that will shine after additional investment in preserving audio fidelity
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 is used across the legal and regulatory business for a variety of purposes, both internal and external-facing. We use it to run professional training for continuing legal education (CLE) credits, as well as to launch and advertise new products. For my division (legal education/law school business) specifically, we use the platform to allow the authors of our casebooks to present to an audience of peers on a topic of interest related to the course area(s) for which they [are] writing learning material. The platform easily facilitates audience engagement via the Q&A widget and is helpful for storing the video for future use.
Pros
- Modular applet design for both presenter and audience
- Q&A
- Presenter UI
Cons
- Freezing (sometimes a presenter's page will freeze while live)
- Audio skipping (audio fidelity can drop with 3+ presenters on at once, even when using good mic etiquette)
- It would be helpful if there were more options within the media player feed for presenter side-by-side video
- Help with lead generation
- Ease renewals or roll existing customers to new product versions
- Recordings of webinars can be used for residual lead generation by showcasing registration links product web copy after sessions conclude
- Integrate with CRM/marketing automation software
- Conduct lead scoring
- Track registration and attendance
- Enable sales follow-up
My division of the overall legal and regulatory group here at WK only started using the ON24 platform during the pandemic. But the easy wins it has enabled by allowing us to showcase our thought leaders to crowds of widely varying sizes has been a huge help in staying in touch with customers we might miss while traveling to college campuses is prohibited, and our product managers and reps are working remotely.
- GoToMeeting, GoToWebinar, Webex Events, Google Hangouts Meet, Google Hangouts (Classic), Zoom, Microsoft Teams and Poll Everywhere
ON24 is easier for audiences to parse than most of the platforms above except Zoom, but it does a better job of providing a one-way communications channel that we can use to convert audience members into new business. I was not involved in the purchasing decision but appreciate the features available to us.
Do you think ON24 delivers good value for the price?
Yes
Are you happy with ON24's feature set?
Yes
Did ON24 live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of ON24 go as expected?
I wasn't involved with the implementation phase
Would you buy ON24 again?
Yes
Comments
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