Overall Satisfaction with Optimizely
A/B Testing for changes to the website
- Editing test variants
- Integrating with Analytics
- Needs a little work on targeting - specificaly how it uses Cookies - it needs to spell out the exact full value - it would be good to use RegEx
- Faster time to decision for data driven organizations.
- Easier implementation of new experiments.
- Easy to use reporting.
Test and Target - Omniture - Very expensive compared to Optimizely. Optimizely integrates with Google Analytics.