Optimizely Content Management System
November 27, 2023

Optimizely Content Management System

Alec Scheele | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Ektron Web CMS

Overall Satisfaction with Optimizely Content Management System

We use Optimizely Content Management System primarily for marketing and promotions on our Optimizely hosted website. We use this service to also manage all imported custom content that lives/lived on the website.
  • Makes it easy to add important widgets to our website such as a carousel
  • Stores and manages imported content in the content library for quick access/use
  • Rich content widget allows for deeper customization utilizing the html source code
  • Promotions could use bolstering (specifically the ability to cap a promotion at a specific $ value)
  • In my experience, sometimes the CMS glitches out and takes me to the sign on page with no way of returning to the page I was editing
  • Content widgets should include a widget for quick spacing in my opinion. This currently needs to be done via roundabout ways such as editing the html to manipulate padding, breaks, and margins
  • Quick implementation of content stored in the media library
  • Easy user administration (specifically creating customer accounts)
  • Finicky widgets cause periodic bugginess in my experience
We used to use Optimizely Expert Services in tandem with the Content Manager/Web Hosting. We have since moved away from expert services due to a consistent lack of communication and low quality work/solutions to issues in my experience
We had a negative business impact when attempting to utilize Expert Services. Relying on them caused us to be stuck with web issues for unacceptable amounts of time. This directly resulted in unhappy customers shopping our website.
Optimizely Content Management System was purchased prior to my employment at GTS. I have no incite into how long initial implementation of this service took.
N/A. We haven't used or evaluated any other services than the Optimizely Content Management System

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

No

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Management System again?

Yes

I thinkOptimizely Content Management System is perfect for people that aren't experienced in html, css, and js. It is a quick way to implement content on webpages without the need for much customization. Having a background in computer science, I believe that the CMS is lacking the ability to be customizable and therefor most content created ends up being relatively cookie cutter in nature.

Optimizely Content Management System Feature Ratings

WYSIWYG editor
6
Code quality / cleanliness
7
Admin section
9
Page templates
5
Library of website themes
5
Mobile optimization / responsive design
3
Publishing workflow
8
Form generator
Not Rated
Content taxonomy
3
SEO support
1
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
API
6
Internationalization / multi-language
Not Rated
Role-based user permissions
10