A useful experimentation platform for most mid-sized companies
February 09, 2023
A useful experimentation platform for most mid-sized companies
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We've been using Optimizely for the last 2-3 years as part of our overall experimentation setup, and we're running around 50 experiments / year using it
- Ability to set up and update / conclude experiments without any engineering support
- Managing experiments and controlled rollouts by easily assigning feature flags and setting the percentage of traffic / users to be assigned to each variation
- Integrating with the rest of our tech stack so new experiments set up in Optimizely are immediately pushed to our CMS and data analytics tools
- Forcing users to select a success metric for each new experiment before being able to set it live is redundant as we don't rely on Optimizely to analyze the experiment results
- The pricing for the product is not ideal for our company, as we pay for a large set of features that we don't use (like experiment analytics), but we don't have the option to only pay for the features we need
- Ability to set new experiments without engineering support
- It had a positive ROI overall
Do you think Optimizely Web Experimentation delivers good value for the price?
Not sure
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Web Experimentation go as expected?
I wasn't involved with the implementation phase
Would you buy Optimizely Web Experimentation again?
Yes