Optimizely Web Experimentation Review
Overall Satisfaction with Optimizely Web Experimentation
We push for web experimentation so that our clients can understand what pages and features and calls to action and buttons and layouts and everything about their users. It's more intuitive for them to click for our clients to then get the actions that they want their users to take. So ultimately drive additional conversions through minor changes and experimentations through the Optimizely Web Experimentation platform.
- Particularly well. Integrations and kind of playing friendly with others in the sandbox. If you search for any type of technology and Optimizely, there's some sort of a connection for that or they work with that. We have an integration built in, so it's ease of adoption is very good as well as it's intuitive. You really don't need a lot of coding background or a ton of dev resources, especially in the web experimentation side.
- I think just overall education that there's more than web experimentation. So I think Optimizely was first known for A/B testing, serving two different experiences, "which one performed better?" and continuing with testing. But now with their CMS platform and their commerce platform and they've expanded a lot, I know that there's almost an education gap in all that. It's not just web experimentation. There's a lot more that this does even down to hosting. So I think there's almost an education gap that people go, "I didn't know Optimize could do that. I didn't know I could use them as a solution for that."
- So the ease of implementation. This can get up and start running with web experimentation within two to three weeks of signing a contract, two to three weeks it's up and running. So very short implementation time. The ROI is a very simple one where your current web traffic, your current conversion rate, average order value or average action value. And then you have that large number. With this you can understand, what does the average person see a 5% increase in overall revenue. So you can kind of back this into just a basic math of one plus two plus three equals four. And it's just really easy to understand. Anybody at any level in the organization can look at it and say, that makes sense. It's not we're going to put up a billboard, well what are we going to get for it? It's really a one-to-one understanding and very simple to understand. The ROI impact once you start running tests.
I think the personalization and those audiences that you can bring in so you can really tailor an experience to a specific audience that is going to resonate with them and they're going to see the type of language, the imagery, and the either short or long form or details that they need to see given on that kind of audience data that you're able to implement to the platform for that personalized experience. So that's been extremely helpful, especially in the e-commerce space, especially in the financial space and being able to see how our clients are using it.