One of the best MAP in business (with a few drawbacks)
March 27, 2019

One of the best MAP in business (with a few drawbacks)

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

Eloqua is currently being used within our marketing department only. We run our marketing campaigns and lead automation through Eloqua. Currently it is integrated with SFDC and few other third party applications. We execute email campaigns and host majority of our landing pages and lead gen forms within Eloqua.

Pros

  • Custom Data Objects: Eloqua CDOs are one of the key factors that distinguishes it from other MAPs. The ability to store and process data in custom tables, provides a ton of flexibility to the users.
  • Reporting and Insights: Eloqua reporting and analytics engine is pretty strong and powerful, which crunches data and provide all types of custom reports quickly and with relative ease.
  • Ability to handle large databases: One of the main reasons why Eloqua is looked upon as "Enterprise" grade marketing automation solution is because of its ability to handle and process large databases i.e. 5M+ records.

Cons

  • DB Management: Eloqua should look into providing more flexibility and user friendliness around DB management tasks i.e. field and assets deletion etc. currently any such tasks requires tremendous time and resources to be performed due to complications related to "dependencies".
  • User Friendliness around "Testing": Eloqua should provide some native functionalities for testing different assets i.e. Emails and Landing Pages on various platforms (different browsers, email clients etc.).
  • Assets 'back-up' functionality during maintenance hours: There are many business that build their web landing pages entirely on Eloqua. When Eloqua goes down and is not available during maintenance hours, these businesses suffers tremendous loss of opportunity due to unavailability of their assets. Eloqua folks should think and plan around provisioning a 'back-up' mechanism to support such activities without making their customers suffer.
Eloqua is pretty good at handling large databases and process that information. However, their inability to centrally control (modifying) different assets, makes it difficult to mass update changes on various different assets (Marketo has this feature available in their product).
  • We haven't made any direct assessments on Eloqua's ROI yet.
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.

Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be the same for companies in MM and SMB segment (due to resources and costs involved and lack of user friendliness).
Eloqua is arguably the most robust MAP solution out there in the market due to its tremendous flexibility around customizations. However, unfortunately, it also makes this platform a little bit more complex and less user friendly in comparison to few other MAP's. That being said, if the companies using Eloqua have appropriate in-house resources to make use of full potential of Eloqua, then it can be a blessing in disguise.

Oracle Marketing Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
5
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
6
List management
7
Triggered drip sequences
5
Lead nurturing automation
2
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
8
Calendaring
1
Event/webinar marketing
4
Social sharing and campaigns
1
Social profile integration
1
Dashboards
5
Standard reports
6
Custom reports
8
API
6
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
6

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