One of the best MAP in business (with a few drawbacks)
March 27, 2019
One of the best MAP in business (with a few drawbacks)
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Oracle Eloqua
Eloqua is currently being used within our marketing department only. We run our marketing campaigns and lead automation through Eloqua. Currently it is integrated with SFDC and few other third party applications. We execute email campaigns and host majority of our landing pages and lead gen forms within Eloqua.
- Custom Data Objects: Eloqua CDOs are one of the key factors that distinguishes it from other MAPs. The ability to store and process data in custom tables, provides a ton of flexibility to the users.
- Reporting and Insights: Eloqua reporting and analytics engine is pretty strong and powerful, which crunches data and provide all types of custom reports quickly and with relative ease.
- Ability to handle large databases: One of the main reasons why Eloqua is looked upon as "Enterprise" grade marketing automation solution is because of its ability to handle and process large databases i.e. 5M+ records.
- DB Management: Eloqua should look into providing more flexibility and user friendliness around DB management tasks i.e. field and assets deletion etc. currently any such tasks requires tremendous time and resources to be performed due to complications related to "dependencies".
- User Friendliness around "Testing": Eloqua should provide some native functionalities for testing different assets i.e. Emails and Landing Pages on various platforms (different browsers, email clients etc.).
- Assets 'back-up' functionality during maintenance hours: There are many business that build their web landing pages entirely on Eloqua. When Eloqua goes down and is not available during maintenance hours, these businesses suffers tremendous loss of opportunity due to unavailability of their assets. Eloqua folks should think and plan around provisioning a 'back-up' mechanism to support such activities without making their customers suffer.
- We haven't made any direct assessments on Eloqua's ROI yet.
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.
Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be the same for companies in MM and SMB segment (due to resources and costs involved and lack of user friendliness).
Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be the same for companies in MM and SMB segment (due to resources and costs involved and lack of user friendliness).