Item: Outreach
Rating: 10
Author: Devin Rigg

Overall Satisfaction with Outreach

Use Cases and Deployment Scope

Really easy to create and edit cadences. Email automation runs smoothly without any problems. Analytics are amazing! It was used among our sales development team to outbound contact their prospects. A regular rep would be making a minimum of 30 calls and sending a minimum of 50 emails per day through Outreach's software.

Pros and Cons

Pros

Email cadences run without any issue
Integration with both Salesforce and Outlook/Gmail is flawless
Reporting is super helpful for managers and easy to track for reps so they have a "360 degree view" of their pipeline

Cons

I loved using Outreach, but I've now been at two companies that have churned for a competitor (more on that later) because the competitor offered essentially the same features at a lower price
Occasionally, reporting would lag behind the activity

Return on Investment

Our employees were far more consistent with this software, being able to hit that 50 email minimum automatically in the background rather than spending over two hours on it daily.
With this increased performance, more reps were hitting their quota and able to focus more of their day on finding additional contacts to target.
Their CS team is amazing; they actually sent a few people from their team out to our office (about a 20 min drive) to run a session for our employees and were happy to hop on a screen share meeting with teams afterwards to ensure we were using it effectively.

Alternatives Considered

SalesLoft

I think Outreach is a more superior product in two areas:
1. User interface
2. Reports for the individual reps

Reports Used with Outreach

I mostly viewed basic reports on daily activities both for myself and for other members of my team. All I was focused on for my team was making sure they were hitting that 30 call and 50 email daily minimum. For myself in my own sales activities, I mainly used the 360 view to focus on how many prospects I needed to hit my KPIs.

Likelihood to Recommend

Outreach is absolutely ideal for either an SDR team or for an AE team that does most or all of their prospecting, especially in crowded industries where getting prospects into the pipeline often comes down to being a numbers game. I can't think of any specific scenarios where Outreach wouldn't be an appropriate software, unless outbounding contacting isn't a regular part of a salesperson's job (in which case, what do they do all day?)

Comments

Please log in to join the conversation

The Gold Standard!