Pardot - Not a Turn-Key Solution
August 08, 2014
Pardot - Not a Turn-Key Solution
Score 4 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot Marketing Automation
Pardot is our primary source for marketing automation e-blasts, as well as form fills on our website, as well as industry resources. It is used on behalf of the whole company, however it is primarily controlled within our department. It helps as a lead generation capturing tool. We take information received through things such as form fills and it interacts with our internal system.
Pros
- E-blasts created via traditional html as well as preformated templates created in the department both work well with the interface.
- Can easily find instant feedback, like open rates, click throughs, etc.
- It is easy to filter through previously sent emails with the integrated tagging system.
Cons
- List functionality and segmentation can get very confusing and is not easy to grasp.
- Ideally you should be able to open a sent email and have a link to the "View this email online" to make sending old examples within the department or outside the company a breeze.
- Copying out the html code from within the sent email panel would be great. I don't always want or am ready to send a new email, so the current way to get to it is copy the email and pretend like you are sending a new one before you can preview the code it was created with.
- Not easy to see results directly effecting ROI
We are switching from Pardot to ExactTarget.
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