B2B Marketing Automation Tool That is Easy-to-use
Updated December 19, 2023
B2B Marketing Automation Tool That is Easy-to-use
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Modules Used
- Salesforce Engage for Pardot
Overall Satisfaction with Pardot
My organization is using Pardot to track website visitor behavior and score leads based on their engagement. Being integrated with Sales Cloud directly, it enables us to sync lead, and contact data bi-directionally between platforms. We are also leveraging B2B Marketing Analytics platform for reporting purposes as it provides more capabilities compared to default reporting capabilities of Sales Cloud.
- Out-of-box lead scoring capability is great to start with lead scoring
- Engagement components can surface prospect engagement data in Sales Cloud
- Implementation is more straightforward compared to other Marketing Automation tools
- Some automation capabilities are limited (for example: you cannot check if email A was delivered and trigger an automation)
- New email and landing page builder capabilities need future enhancements
- API capabilities need to be improved
- Gives more visibility for BDRs/SDRs to prospects' engagement
- Sales Engage enables other stakeholders to send branded emails from Pardot
- Require some workaround to support complex nurture programs
Pardot has a tighter integration with Salesforce CRM compared to Marketo. This allows for more seamless data transfer. MCAE has a slightly more user-friendly interface compared to Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, MCAE has lower costs for the same features that Marketo has.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
Yes
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
Yes