We made the right decision when selecting Pardot
Updated June 16, 2015

We made the right decision when selecting Pardot

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • list management, marketing automation

Overall Satisfaction with Pardot Marketing Automation

We are using Pardot across both our sales and service organization. We use it on the sales side for marketing automation and lead nurturing. We use it on the service side to facilitate client processes like contract renewal and onboarding.

Pros

  • The implementation process with Pardot was exceptional. The support and education components were outstanding.
  • The product features are extremely robust while also being easy to use.
  • The integration with Salesforce is probably the most important feature to my organization.

Cons

  • The integration with Salesforce as it exists today is very good but I expect that it will get better if they stick to their product development plans.
  • Pardot will definitely move the needle on our lead conversion in a substantial way. Not only do we have a lot more data before we speak with our prospects but the nurturing is also extremely impactful.
  • On the service side we expect huge benefits from onboarding and contract renewal campaigns.
  • Act-On,Marketo Marketing Automation
Ultimately the Salesforce connection/integration, quality of people and feature rich product made the decision relatively easy.
Less than 10,000
I think it could be a challenge for smaller businesses to properly use all of the features. The product is so feature rich that you will never want anything that isn't offered but also be challenged to use them all.

Salesforce Marketing Cloud Feature Ratings

8.3
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
7
Landing pages
10
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
9
9.3
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
8.0
Calendaring
8
Event/webinar marketing
8
10.0
Social sharing and campaigns
Not Rated
Social profile integration
10
8.5
Dashboards
9
Standard reports
8
Custom reports
Not Rated
9.0
API
Not Rated
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Pardot Marketing Automation

Pardot is having a real impact on the sales/service of my business.

Comments

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