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Best in class targeting and media spend
November 30, 2021

Best in class targeting and media spend

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

ABM is a significant part of our marketing efforts. After a bad experience with another popular ABM platform, we wanted a platform that was effective at finding/targeting contacts in our industry, and that was efficient with our media spend.
  • Finding industry targets
  • Delivery of advertising
  • Cost of media
  • Working with lists within the interface
  • Overall cohesiveness of the interface
  • Increased reach and engagement: named accounts
  • Better alignment with sales - easy reporting
Implementation and customer success have both been quite professional - again, a marked improvement from our previous ABM vendor. We were up and running very quickly.
RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Yes

Did RollWorks live up to sales and marketing promises?

Yes

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

Yes

RollWorks seems to be well suited for targeting contacts from our industry - and I would use it again in another niche such as ours. When we performed tests with vendors to find match rates based on different kinds of lists, RollWorks had by far the highest cookie pool to reach. If you care about your media cost, that was another place where RollWorks is head and shoulders above; we have saved significantly on media delivery vs. our previous ABM vendor.