February 19, 2024

Its a great tool that helps power insights into your business to help you reflect on if your activities are driving acceptable ROI.

Item: Salesforce Marketing Cloud
Rating: 8
Author: Verified User

Verified User

Employee in Marketing

Mechanical Or Industrial Engineering Company, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Modules Used

Marketing Cloud Engagement
Marketing Cloud Account Engagement
Marketing Cloud Advertising
Customer Data Platform

Use Cases and Deployment Scope

We use it for lead routing, and then the management of those leads to drive sales in the other platforms. We have set up some campaigns to be able to tie this together with a mix of digital campaigns and in-person ones like events so that we can track the ROI on the activity.

Pros and Cons

Data management and structure.
Reporting of data logged.
Automations of reports.

Customisation without the need for admins.
Clean up of the filtering process in reports.
Make automations easier to manage.

Return on Investment

It has helped highlight what doesn't work; we have long-term campaigns, so it's hard to track otherwise.
We have been able to see spend vs ROI at a glance, its just takes some setup.
Its made it easier to direct people to one location for data and not multiple.

Scalability

Although the platform is scalable, it is not very flexible in terms of day-to-day usage, but that is positive if you are trying to standardize how the business should run certain aspects. In terms of scalability, it's great; we are a global company, and at one point, we had over 12 instances throughout the business that we have now consolidated down to one.

Campaign Performance

It has been more informative than actually actionable insights; being able to take test data or journey data and tweak it has helped massively with larger and longer-running campaigns; for the smaller things, because we are running a niche of a market, it is hard to turn the insights into actions but more keep them a possible note.

Alternatives Considered

HubSpot Marketing Hub

We use these both in conjunction together now rather than rivals as the data that can be held in both does differ slightly and one platform email maker is slightly better so we do a lot of the creative in one platform and then have it link in and have all the data flow into the other platform so that we get the best of both.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

HubSpot Marketing Hub, Airtable, Microsoft SharePoint

Likelihood to Recommend

If you have a large customer database and want to integrate with a platform that can talk between your CRM and the sales platform to track the profitability of actions, this platform works well. It is good in the sense that once something is updated in one location, it's updated everywhere.