Item: Salesforce Marketing Cloud
Rating: 3
Author: Momen Eldyrani

Use Cases and Deployment Scope

We used Salesforce Marketing Cloud because it offered a complete solution for Marketing. From journey building, to segmentation, to A B testing, to synchronizing our Salesforce CRM to Marketing Cloud as one central repository to manage all our constituents. We primarily used it to do mass email sends, with customizable template and many rich features.

Pros and Cons

mass emails
list segmentation
syncing of data between sales cloud and marketing cloud

reduction of features
simplified interface
a more user friendly way of building out processes

Return on Investment

80% of our revenue comes from online
we do about 10 mega campaigns every year
overall, expensive product

Scalability

I definitely agree that Salesforce Marketing Cloud is capable of almost any marketing platform need, in terms of features, it has it all. Again, it all depends on what type of organization you are, and what kind of marketing team you have. When I say this, I am referring to the fact that your marketing team has to be almost half the staff because it does require a lot of management of different aspects of it to get the best out of Marketing cloud.

Campaign Performance

I wish we had the ability to measure campaigns as we would like, for now, we just associate the donation that comes from that mass email blast. I believe there are many untapped areas such as the area of social engagement that we could take advantage of but we just don't have the appropriate staff.

Alternatives Considered

HubSpot Marketing Hub and Campaign Monitor by Marigold

Not to sound like I am completely against Salesforce Marketing Cloud, I believe HubSpot has worked alot on their marketing platform to simplify the interface along with keeping the rich functions a marketing platform would want. Campaign monitor is a bit more basic, but perfect for mass email campaigns! It gets the job done for us!

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Are you happy with Salesforce Marketing Cloud's feature set?

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Other Software Used

HubSpot Marketing Hub, Campaign Monitor by Marigold

Likelihood to Recommend

I think Salesforce Marketing Cloud is a very elaborate Marketing platform that does many marketing functions. It depends on the organization and what they do. If they do more than just mass emails and segmentation, such as journey building, social media engagement, and other marketing functions, then explore it but you either have to know every aspect of marketing, or be experienced enough, and I would even go to say that a certificate is required just to manage it all.

Salesforce Marketing Cloud is Very Complex but Rich !

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud