Overall Satisfaction with SAP Sales Cloud
SAP CRM is being used by some of the clients of my organization which is a services consulting company. These clients have implemented SAP CRM for multiple purposes - business order to cash cycles, web ecommerce, digital marketing, service support etc.
- Simple Order Management - Creation and seamless integration with ECC (for a business with low volume transactions).
- One-order concept makes it very easy to learn and implement compared to other complicated SAP modules.
- Customer specific pricing easy to handle and implement especially in WebChannel.
- Since it is more of a front-ending tool for Business, the backend integration with SAP SD modules should be more seamless especially with the high volume of transactions.
- Should at least support inventory management or a better integration with SD ATP or allocation check instead of only depending on SAP SD or other modules for order creation/management.
- Product catalog replication and management is complicated and tedious, some way to make it more user-friendly would definitely be appreciated by business users who are not as tech-loving.
- As I see from my client's engagement, better customer service indeed with the Service Module.
- Also decent order management (simple processes) and easy to customize.
- It still comes across as an add-on product to the existing SAP suite for a business and not as a fully independently functioning application for sales/service areas.
- Ease of Use - SAP CRM is not as intuitive compared to Salesforce when it comes to screen flows or basic functionalities.
- Marketing/Campaigns - SAP CRM compares better due to more capabilities and better integration with backend systems.
- Salesforce has more generic UI and processes whereas SAP is more catered to the manufacturing or production Industry.