Make better customer-centric business decisions with SAP CDS
July 24, 2023

Make better customer-centric business decisions with SAP CDS

Amit Kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • SAP Customer Identity and Access Management for B2B
  • SAP Enterprise Consent and Preference Management
  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

I mainly use SAP Customer Data Solutions to track our customer's preferences and also to send them targeted marketing messages. Now I am capable of sending them a reminder email or a text message for confirming their next appointment also if any of our customers have an issue with the current detailing plan then we can work on it and also update it if needed.
  • Now we can easily understand market needs and customer preferences
  • Now we can reply to all customer queries and resolve them as soon as possible
  • Now we can better understand patterns and the latest trends of our customer's behavior in market
  • The interface is very difficult to navigate for new users
  • The integration of SAP CDS is a little lengthy and complex
  • There are no special discounts even for long-term users.
  • As the software gave a better understanding of customer needs so now we have better retention.
  • Now we can also find out who all are visiting our website and hand them over to our sales team.
I would like to rate SAP Customer Data Solutions's overall availability as a 9 out of 10. As I have been using the software for more than a year and I have only experienced a few minor outrages. The platform really gives us a strong backend and is generally reliable.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

As we belong to a premium car detailing industry so, it is very important for us to track all the customer purchase history and also identify potential upcoming sell opportunities. This information is only provided by the SAP CDS and had definitely increased our sales and even boosted revenue. But for small businesses, it is really difficult to implement and work with it in the long term.

SAP Customer Data Solutions Feature Ratings

Account Scoring
9
Customer Data Governance
7
Data Connectors
9
Data Enhancement
6
Data Ingestion
7
Data Storage
10
Data Visibility
8
Event Data
6
Identity Resolution
6
Standard visitor segmentation
8
Behavioral visitor segmentation
9
Traffic allocation control
7
Website personalization
8
Tag library
5
Tag variable mapping
6
Ease of writing custom tags
10
Rules-driven tag execution
7
Tag performance monitoring
9
Page load times
7
Mobile app tagging
9
Library of JavaScript extensions
8