A great was to implement account based selling
October 20, 2023

A great was to implement account based selling

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Sales CRM
  • Sales Automation and Forecast Optimization
  • Sales Performance Management

Overall Satisfaction with SAP Sales Cloud

The main challenge was to accurately forecast the sales as there was no intelligence in pipeline management.

Even after heavily investing time on manual data entries, predicting the revenue was largely a guessing game.

I started using SAP sales cloud for better visibility of all leads and the actions taken by my team on the same to move it ahead. Also, built in tools helped me in forecast in a better way by looking through several stages of deals.
  • Guided selling helped ramping up execs faster.
  • Detailed analysis on pipeline helped with forecasting
  • Configurable analytics made it easy to quickly make sense of tons of data in the CRM
  • There is a significant learning curve for new users. Things could have been a little more intuitive.
  • Overview over sales campaigns is not holistic
  • Integration opportunities are limited with existing tools or takes a lot of time
  • Quick identification of bottlenecks helped move deals faster
  • Accurate forecasting helped prepare better for weak pipeline and taking appropriate actions
  • Deeper account research helped AM upsell and crosssell in a better way
There are numerous ways through which my team collected data and to make sense of the same sales cloud helped us organise these data points in a better way so as to make transition of accounts easier. Also, handover of account from one exec to other became a lot faster due to centralised nature of information.

Since marketing was also on the same platform, executing account based selling got easier to implement.
Onboarding new people on the platform was easier as sales cloud worked as a centralised system with lot of information. Scalability was easy as it was replacing multiple tools with one and hence reducing the effective workload.

Since we implemented account based selling, effective collaboration was a priority and sales cloud helped in keeping sales and marketing on the same page with respect to accounts.
Existing clientele gave a lot of confidence. Integration capabilities we found better in SAP, which was of utmost importance for us as we needed to create a sales ecosystem for account based selling.

Management of sales campaign and predictive analytics was a huge plus in order to take proactive actions on cold leads.

Do you think SAP Sales Cloud delivers good value for the price?

Yes

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

No

Would you buy SAP Sales Cloud again?

Yes

Sales cloud is specifically suited for large sales team where collaboration over account or deals is a challenge. So a leader who wants to quickly analyse what's working and what's not in a specific deal or wants to identify a pattern, sales cloud is amply suited to do the same. Team performance management and coaching becomes a lot less painful as all the insights and analytics are at one place.

SAP Sales Cloud Feature Ratings

Customer data management / contact management
8
Workflow management
7
Territory management
8
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
7
Contract management
8
Quote & order management
8
Interaction tracking
9
Channel / partner relationship management
6
Case management
8
Call center management
9
Help desk management
8
Lead management
9
Email marketing
7
Task management
7
Billing and invoicing management
8
Reporting
8
Forecasting
10
Pipeline visualization
10
Customizable reports
8
Custom fields
5
Custom objects
4
API for custom integration
Not Rated
Role-based user permissions
9
Single sign-on capability
7
Social data
7
Social engagement
8
Marketing automation
6
Compensation management
6
Mobile access
8