An Essential Tool for SEO Website Audits
Updated December 06, 2019
An Essential Tool for SEO Website Audits
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
Currently, we use SEMRush primarily for keyword and competitive research. I use it on behalf of a couple of different clients to help identify keyword phrases for which they rank a few pages into Google, but have the opportunity with some SEO work to move up in the rankings. Also, I use it to determine what organic and PPC keywords their top competitors are ranking for and bidding on.
- Keyword discovery: finding high-potential keyword phrase to focus on for organic SEO efforts.
- PPC planning: finding opportunities for advertising keywords and seeing what competitors are doing in paid search.
- Competitive research: discovering what organic and paid keywords top competitors are focusing their effort on.
- Support responsiveness: I've been waiting for a call back on an issue (fortunately non-urgent) for several days now.
- Function clarity: the product has lots of features, but it isn't always clear exactly what information is being reported.
- Pricing: it would be nice if there were a lower pricing tier for infrequent/light users.
- Positive: helps identify promising organic keyword opportunities for SEO.
- Positive: helps understand competitor strategies for both paid and organic search.
- Negative: would prefer a "pay as you go" option rather than a fixed fee every month. The vertical response used to be very good with this model in the email service provider world.
Serpstat - really no comparison. SEMRush is a much better tool. SERanking, it's a nice complementary tool to use for site audits in combination with SEMRush. SERanking is better for prescriptive analytics but doesn't offer the depth of keyword research that SEMRush does. AuthorityLabs is my choice for month-to-month keyword rank tracking. It's strong in this area and very easy to use, though SEMRush is better at exporting data.