Serves the Basic Needs of Most Businesses
November 27, 2018

Serves the Basic Needs of Most Businesses

Becca Sangwin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with SurveyMonkey

SurveyMonkey is mostly used by the marketing department to send out post-event surveys and product surveys. Other team members have access to SurveyMonkey as well to view the results of different surveys. The business problem that SurveyMonkey solves is that it gives us a way to collect and measure customer feedback so we can assess how we're doing in different areas. It also helps us collect information on our customers.

Pros

  • SurveyMonkey makes it really easy to create surveys and structure different questions. There's a good variety of different question types to select from.
  • The workflow of the survey builder makes a lot of sense and is very user-friendly. You don't need to be super tech savvy to use the platform.
  • I've been impressed with the reporting features that SurveyMonkey provides. It has multiple chart types to select from to view the survey responses. It also lets you export all the results as a CSV.

Cons

  • The design capabilities in SurveyMonkey are pretty limited. The templates they provide aren't great.
  • The survey logic flow could be better. If you want to use conditional logic in your survey you need to have all questions on their own pages. I prefer Qualtrics in this sense.
  • A lot of the main things you need require an upgrade, such as adding a logo to the survey. So any brand hoping to use SurveyMonkey will definitely need to upgrade their plan.
  • SurveyMonkey has allowed us to track to the success of our marketing campaigns to help us figure out which channels to allocate resources to.
  • SurveyMonkey helps us determine how successful we were in putting on an event based on customer feedback, and gives us suggestions for how to improve.
  • We use SurveyMonkey to get demographic information from our customers, which helps us figure out which audiences to target.
SurveyMonkey and Qualtrics are really for two different audiences. Qualtrics is much more advanced and has better logic and reporting features. Qualtrics also costs 16 times more than what SurveyMonkey does. SurveyMonkey serves the needs of any business that wants some basic survey capabilities. Qualtrics is for those who want to go beyond the basics.
SurveyMonkey is appropriate for businesses doing a smaller number of basic surveys. It's great for standard customer satisfaction surveys or for collecting demographic information. It's fairly inexpensive and gets the job done.

SurveyMonkey is not for businesses that need to do more in-depth and complex research. In this scenario, a platform like Qualtrics would be much better suited. SurveyMonkey's features and capabilities are too basic to meet these needs.

SurveyMonkey Feature Ratings

Survey templates
5
Themes
2
Custom logo/branding
2
Changes to live survey
7
Question design help
4
Multiple question types
6
Survey logic flexibility
3
Response tracking
6
Data export
10
Standard reports
7
Custom reports
7
Vendor-offered crowdsourcing
6

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