Item: SurveyMonkey
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We used Surveymonkey to collect consumer data on one of our products. The questionnaire was filled out by affiliates and past consumers of our products. It was used across the whole organization and it was useful toward collecting customer interview data, analysis, and correlate answers to questions from large numbers of respondents.

Pros and Cons

Loads quickly
Easy link to circulate
Intuitive UI

Challenging to guarantee answer accuracy
Not straightforward to write surveys

Return on Investment

Help gathering consumer data
Quantifying respondents

Alternatives Considered

None, I have only used SurveyMonkey for online surveys.

Other Software Used

Adobe Illustrator CC, Adobe Photoshop

Likelihood to Recommend

If you're circulating surveys around to large numbers of respondents and you want to aggregate large amounts of data, SurveyMonkey is great. If you need to dig deeper and ascertain the accuracy of the questions you're asking, a more personal method such as video chatting or in-person surveys may be able to give you more data.

SurveyMonkey for customer interviews

Overall Satisfaction with SurveyMonkey