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Cision Communications Cloud met our needs to drop our PR firm and bring PR in-house without missing a beat.
November 02, 2018

Cision Communications Cloud met our needs to drop our PR firm and bring PR in-house without missing a beat.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is being used within the marketing organization. We're a relatively small company (40ish people) and very small marketing team (2 people). We started using Cision to replace a PR firm and bring PR activities in-house. It helps us track and quantify our PR coverage and impact in a meaningful way.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Tracking and providing alerts on media coverage in a flexible, comprehensive way.
  • Helps quantify the impact media is having on our business and provide insights on trends in that impact.
  • Helps us find the right media and influencers who are covering our space.
  • The improvements to the media lists, particularly in sharing media lists with colleagues, has been valuable, but it would be great to allow multiple people to update those shared lists, not just the person who created the list.
  • Streamline the trending reporting. Right now you have to create multiple widgets in a dashboard with different timeframes in order to see changes over time. You should be able to look at and update different timeframes for metrics in the same widget.
  • The Coverage report should allow you to adjust how many articles you see at a time. Right now it defaults to 12 and so you have to click on the next page to see another batch of 12 results.
I haven't used either of these competing tools, but evaluated both before selecting Cision (now with TrendKite)*. Cision (before TrendKite)* was overkill for a small company like ours - too many features/functions that we didn't need. Meltwater was not capable enough - Cision (with TrendKite)* had a lot more of the capabilities we were looking for compared to Meltwater.
I have already recommended Cision Communications Cloud (TrendKite)* to multiple peers and other marketers. Cision Communications Cloud is well suited to companies and marketing groups that are looking to streamline their PR efforts (outreach, tracking, reporting, etc), quantify those efforts, and providing an easy way to communicate to other parts of the organization the impact PR is having.

Transition from TrendKite to Cision Communications Cloud

We've had very few support needs with Cision (TrendKite)*, which speaks to the ease-of-use of the platform, but when we have had questions, recommendations or support issues, they have been highly responsive. They are also very open to customer feedback and roadmap suggestions for future capabilities of the platform. Overall our experience with Cision has been excellent.