Cision Communications Cloud Review

We use it to measure the impact of our press coverage though the audience reach and the AVE. We expected to be able to use it to monitor attribution traffic. However, either the technical connection to our corporate website was not correct or very few readers go to the corporate website as a result of reading an article. As a result, the value of press coverage as an awareness builder that drives contacts into the marketing demand gen funnel is not able to be measured through Cision Communications Cloud (TrendKite)*. This is an issue for us going forward as this is a key metric we need to be able to measure and improve - website traffic attributed to press coverage.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]