Dynamic PR Analytical Platform
February 07, 2020

Dynamic PR Analytical Platform

Olga Mochalova | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is used by the Communications department only to track media coverage and see the effect of our PR activities in the media, as well as some social media.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • The scope of media outlets Cision has is very good. It gives the mentions that one will never be able to find just doing Google or another online search.
  • I find the interactivity feature particularly useful. You can change the look of your dashboards adjusting the date range and other parameters whenever you want.
  • We'd like to still see more media outlets covered by Cision.
  • Sometimes it's not possible to add the article that we want to be in the list manually.
All in all, it's a great platform to track media coverage related to your company's activities, assess the impact you're having, see the audience you're reaching and compare with your competitors if necessary. However, since the search is automated you still need to check the relevance of the selected articles manually.

Transition from TrendKite to Cision Communications Cloud

Apart from a dedicated employee who's responsible for our account, I find their online support very quick and helpful. In the past, we had a person dedicated to us who was not very responsible. Now, we can't complain. Rosie is very responsive and there is always a solution.

Using Cision Communications Cloud

Like to use
Relatively simple
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Editing date range
  • Reporting is quite easy
  • Creating a good search
In general, it's quite user-friendly, although sometimes the list is too heavy to load when you scroll down.