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I wish for better audience targeting
December 02, 2021

I wish for better audience targeting

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

We use Twitter ads to reach new audiences and broaden our customer base through advertising and increase traffic to our website. It is a complement to other social media and googles ads advertising that we're performing. It has helpful features that allow [targeting] the audience you need and create sponsored posts.
  • Niche targeting
  • Daily budgets and control of spending
  • Good user interface that makes it helpful to understand how to set up
  • Audience filtering can be improved
  • The way ads display may be mistaken for other tweets and not acknowledged
  • Improve on the AI side to assist with setting up the ads
  • Niche targeting/filtering
  • Easy and efficient way to set up advertising
  • Analytics Reporting
  • It increased brand exposure and traffic to the website
  • Did not receive the expected ROI - it seemed expensive
  • Meta for Business (formerly Facebook for Business)
I put Facebook in front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive.

Do you think Twitter Ads delivers good value for the price?

Not sure

Are you happy with Twitter Ads's feature set?

Yes

Did Twitter Ads live up to sales and marketing promises?

Yes

Did implementation of Twitter Ads go as expected?

Yes

Would you buy Twitter Ads again?

No

Meta for Business (formerly Facebook for Business), LinkedIn Marketing Solutions
I find that the majority of the audience is younger people. So, it is a more suited platform if you're targeting the younger generation. However, I find that other platforms are taking over the market right now and Twitter is starting to fade from the forefront. I would not do video advertising on Twitter. I would rather use competitor platforms.