Twitter Ads - Great for Business
December 23, 2021

Twitter Ads - Great for Business

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

We use Twitter ads to drive awareness through video products along with reach unique audiences in a conversation-based platform. It is a part of our overall marketing mix within the social media channel. It has helped increase our client's follower count and drive sales.
  • Ad products
  • Targeting
  • Turn-key activation
  • More sales-based ads
  • More 1P data integration
  • Customer service
  • Targeting
  • Flexible
  • Ad Products
  • Efficient reach
  • Attributable ROI
  • Good CPM
  • Facebook Business Manager (formerly Pages Manager)
Twitter ads offer different targeting and various ad products. They do not have the reach and scale that Facebook does, but it helps diversify our media mix. It would be great to have more brand-safe filters across the platform if possible in the future since some conversations are not aligned with company positions.

Do you think Twitter Ads delivers good value for the price?

Yes

Are you happy with Twitter Ads's feature set?

Yes

Did Twitter Ads live up to sales and marketing promises?

Yes

Did implementation of Twitter Ads go as expected?

Yes

Would you buy Twitter Ads again?

Yes

Facebook Business Manager (formerly Pages Manager), Twilio Segment, Tealium AudienceStream
If you have limited time and want to get a campaign up quickly, Twitter ads are easy to use. You can expose your brand to tons of users and keep in conversations around various topics. The video capabilities are getting better on the platform as well with lots of program integrations.