Item: Vidyard
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Vidyard plugs into our sales cadencing software, Salesloft. With the emails we have in each cadence, Vidyard allows us to insert an animated gif to get the prospect’s attention. With initial outreach, it can be tough to cut through the clutter of someone’s Inbox. Vidyard allows us to do that.

Pros and Cons

Gets responses.
Improves clicks/opens.
Helps close deals.

Ability to change the size of videos.
Having audio play automatically.
Almost everything is great though!

Return on Investment

Increase click rates.
Improved opportunity conversion.
Humanizes the sales rep.

Usability

Simply put, for all the reasons I previously mentioned. We’re trying to humanize the sales rep so that the prospect wants to have a conversation with them. If they take the conversation we can hopefully create an opportunity and close a sale. Vidyard is a great product overall and integrates well with Salesloft.

Alternatives Considered

I have not looked at other products.

Key Insights

Do you think Vidyard delivers good value for the price?

Yes

Are you happy with Vidyard's feature set?

Yes

Did Vidyard live up to sales and marketing promises?

Yes

Did implementation of Vidyard go as expected?

Yes

Would you buy Vidyard again?

Yes

Other Software Used

Salesloft, Zipwhip, ZoomInfo

Likelihood to Recommend

Perfect integration for anything you’re doing from a sales cadencing approach. I would recommend Vidyard if you’re in an SDR-type role or some type of early-in-the-funnel business development type of position. It is probably less appropriate if most of your work is further down the pipeline and you’re focused primarily on closing deals.

Vidyard Review

Overall Satisfaction with Vidyard