A tool to checkout the user
September 14, 2018
A tool to checkout the user
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
A/B Testing, MVT, Screen recording, Heatmaps - It's used by several departments that are working in an Agile environment and want to know better their customers. Screen recording is a very great feature (especially if we are able to filter the recordings based on specific actions). Easy to use and everyone is able to create a A/B test.
- Screen recording (if you want based on specific actions)
- Personalisation (show this version only at location XY at this time range)
- Set up A/B testings easily
- Implementation not that easy (depending of technology)
- Setting up an A/B Test that is affecting one element that occurs to be on several items (e.g. price comparison cards)
- Adding VWO to 3rd party analytics tools
- Positive changes in terms of CTR
- Positive changes in terms of CVR
- Positive changes in terms of valuable Insights for the PMs
At the time of decision the main criterias were "install on premise" and "asynchron integration".