VWO is a reliable split testing platform
September 21, 2018
VWO is a reliable split testing platform
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
VWO is being used by our front end design and development team. We split test new ideas frequently in hopes of increasing our overall conversion rate over time and we have recently contracted a conversion rate optimization company to provide additional ideas for tests. The 3rd party contractor has been using VWO to set up surveys and perform additional research through the platform to provide more insight into the visitors on our website which helps structures additional tests.
- Allows for easy split URL testing and goal tracking through an intuitive user interface
- Provides easy to interpret analytics and graphs on all the various research and testing components that the VWO platform offers
- Includes a research component which tracks a subset of overall visitors which helps us decide what to test and why
- The VWO team is very knowledgable and provides excellent customer support
- Really easy to implement and start testing with their tracking code
- Setting testing parameters can be confusing sometimes (or I just have no idea what I'm doing)
- Billing and upgrading your account can be challenging, although it seems like they are figuring it out with the latest release of their platform
- Gradual lift in conversions over time leading to a lower cost per acquisition from our advertising platforms (increased mobile conversion rate from 0.7% to over 1% in a matter of weeks)
- Easy to use funnel and conversion tracking to make sure everything is working properly on the website
I think VWO is the best in the business, they have been very reliable for many years.