Automating marketing & sales tasks
January 18, 2018
Automating marketing & sales tasks
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Zapier
Zapier is being used by the Marketing & Sales departments. We're using it to integrate systems across different parts of the business and our online properties. I couldn't think of a different way to perform such tasks and product inter-connectivity if it wasn't for Zapier. The integration work would cost a lot more if we weren't using it.
- Zapier enables us to build the integrations ourselves without having to wait for development or external resources, which would take weeks.
- We can modify the integrations in real time without much technical knowledge, which is a huge benefit for us, given that the specifications for an integration/automation might change often and rapidly.
- Zapier internal apps like filters and formatters allow you to create even more complicated zaps that function like little calculation machines.
- We use many different channels for lead generation and user acquisition and Zapier enables us to connect them all seamlessly.
- Zapier supports several data formats and allows you to perform calculations using data from multiple apps.
- Some apps offer integrations that are less complete compared to others, which might not enable you to create the functionality you want.
- Some apps use wording and multiple options that are not easy to comprehend and distinguish. Documentation around that should be a bit more clear.
- A few of the apps that we use have not yet been included in the huge list of Zapier apps, but I'm sure this will improve soon.
- The team will need some initial training in order to feel comfortable enough to start creating and editing zaps. It would be nice if Zapier offered an introductory training course.
- It is difficult to copy - paste actions, especially between different zaps.
- Reduced development cost and need for developers in-house to help with marketing integrations.
- Allowed for highly complex automations to be created, allowing us to capture and nurture leads much more effectively, thus enriching our sales pipeline.
- It has saved our marketing team a lot of precious time by allowing us to automate tedious tasks.