Ziflow usage at McCANN Worldgroup Germany
October 21, 2021

Ziflow usage at McCANN Worldgroup Germany

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ziflow

Ziflow is being used by my organisation for the creation of print and OOH assets and masters for advertising that are then published internally for all market usage worldwide. It is currently used by the campaign and international project management teams and helps to streamline the communication and creation of assets between creatives, account handlers, studio/producers, and clients. It also helps manage and keep track of approvals or necessary changes to any master or asset in development.
  • Relay clear feedback based on simple comments and annotations.
  • Keep track of changes and approvals.
  • Allow for preserving archive and history of each proof created.
  • Too many clicks are sometimes required to reach the desired proofs.
  • Newly created folders do not appear automatically unless page is refreshed.
  • Once a proof is open, clicking on "back" leads to the initial dashboard instead of the desired folder with the rest of the proofs.
  • Improved efficiency/productivity and ease of comments and annotations decrease [the] re-briefing time.
  • Data remains confidential as proofs are only accessible to the people they're shared with and require verification codes.
Ziflow has impacted the effort required to move content through my organization's review process by providing a clear and efficient way to provide feedback, brief production, or creatives and specify which elements require changes. It also allows proofs to be communicated not only internally to other stakeholders in the agency but also externally to the client to keep track of approvals and make the process as seamless as possible.
Ziflow’s collaboration features [have] impacted my organization’s content review and approval process by promoting team collaboration and keeping everyone on the same page. It is the link between the account manager at the agency, the creative responsible for the campaign, the project manager at the studio, the producers at the studio, and the client for final approvals.

Do you think Ziflow delivers good value for the price?

Not sure

Are you happy with Ziflow's feature set?


Did Ziflow live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Ziflow go as expected?

I wasn't involved with the implementation phase

Would you buy Ziflow again?


Ziflow, and in particular Approve+, is very well suited for creating and managing creative assets. It excels in providing a clear and simple way of providing feedback and keeping track of changes required or approvals.