Zoho Campaigns - Email marketing tool to reach your audience
June 06, 2021

Zoho Campaigns - Email marketing tool to reach your audience

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

To set up email campaigns, trigger workflows, build automation and meet the criteria for any other email marketing needs.
It is used by a department i.e. Marketing department,
The business problem it addresses are as follows:-
  1. Dynamic Email
  2. Building personalization
  3. Drip Campaigns
  4. A/B Testing of emails
  5. Scheduled Batch/Trigger Campaigns
  • Email Automation - Easy to build & Use.
  • Easy integration with ZOHO CRM.
  • Building Drip Email Cadences.
  • Send - time optimization.
  • Not able to build complex nurture campaigns.
  • Might not be best choice for B2B businesses.
  • Detailed analytics for data driven decisions.
  • Reduced Time & Cost for Email Sends.
  • Clean up Database with help of list management & other KPIs.
  • Content deployable has increased.
  1. WYSIWYG Editor
  2. Real-time analytics
  3. campaign management & optimization
  4. Building personalizations
  5. Subscriber management

Do you think Zoho Campaigns delivers good value for the price?

Yes

Are you happy with Zoho Campaigns's feature set?

Yes

Did Zoho Campaigns live up to sales and marketing promises?

Yes

Did implementation of Zoho Campaigns go as expected?

I wasn't involved with the implementation phase

Would you buy Zoho Campaigns again?

Yes

It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits

Zoho Campaigns Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
6
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
10
Triggered drip sequences
8
Dashboards
6
Standard reports
9
Custom reports
5