Zoho Misfires In Bringing Bang For Your Buck
Updated December 04, 2013

Zoho Misfires In Bringing Bang For Your Buck

Mark Ventriglia | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Leads
  • Campaigns
  • Reports
  • Contacts
  • Dashboards

Overall Satisfaction

  • Zoho is able to create a full CRM experience at a competitive price to its users.
  • Lead profiles are easy to integrate with internal business activities and operate with ease on a daily basis.
  • Zoho support is very responsive and is able to diagnose issues in good time. Their initial response time ranges from 30 seconds (chat) to 10 minutes (email, phone).
  • Updating multiple leads is a trying task for Zoho. While you are able to generate lead lists and select individual leads you want to update, there is no way to do this on a rule basis. Still a very manual task.
  • Incoming leads which fall under the same "name" are duplicated. The system does not recognize when this occurs and you are forced to manually separate the duplicates internally.
  • Mass deletion on over 100 leads is not efficiently possible since you are only able to select 100 leads at a time. There is no mass deletion beyond 100 which requires you to manually delete 100 leads at a time per the rule you set.
  • While the reporting functionality is decent, there are multiple disconnects between the modules in which integrating data is difficult. For example, lead data and campaign data cannot easily be generated without combining reports.
  • The look, feel and usability of zoho seems to be more outdated than its competition such as Salesforce.
  • Automation, Automation, Automation
  • Unlike Salesforce, and more specifically Pardot, Zoho does not have drip technology in which automated lead nurturing applies. Instead, I need to develop a process in which sales reps were able to follow up correctly with a lead in due time. This process still is very manual compared to other technologies.
  • Going with the lack of automation, Zoho requires more back end work in order to move leads and other processes along. This in turn requires more time in process rather than sales outreach.
  • Positively, Zoho's overall cost structure is a lot cheaper than its competition which allows for funds to be freed up for other activities within the department.
It's 2013, I shouldn't be operating as though we are at the turn of the millennium. Nowadays, you get what you pay for and that's stands true with Zoho. In order to be competitive in today's market, you need tools which match today's technology. It's not by mistake that Salesforce is one of the leaders in this industry- people trust their system and it shows. When you are able to work more efficiently, internal business objectives get done faster and with more quality which allows you to spend time on the revenue generating initiatives.
This is contingent on where the colleague is in regards to company size. For fresh start-ups, zoho is one of the best bootstrapping techniques you can get. It's cost to use is without a doubt a good move for companies just getting off the ground. On the contrary for mid market to enterprise companies, this is unacceptable. If you have the funding, go get the best for your personnel - it will be worth it in the long run.


Responsive and knowledgeable. Unfortunately their lack of technology takes away from their helpfulness.
Quick Resolution
Knowledgeable team
Problems get solved
Immediate help available
Quick Initial Response
Need to explain problems multiple times
When trying to create a work around of a certain aspect of zoho's functionality, the support staff quickly diagnosed my problem and informed me that Zoho was unable to automate my issue.