Our organization has three offices across the USA and Canada. Zoom is a reliable tool for video conferencing not just across our offices but also with many of our suppliers and clients who are spread across the globe. Our customers love conferencing through Zoom because it doesn't involve installing software or creating an account as well as its flexibility to connect virtually or dial in.
I used Zoom Rooms in my previous organization and love how all the needs for a meeting integrate within a Zoom Room. For example, a meeting can be booked via the calendar or at the room door, availability of the room is displayed in real time, and there is no personal hardware needed to join the meeting.
We selected Zoom because it has easier integration with Google Calendar, it has the concept of Zoom Rooms, and has a more reliable connection and video quality. At the point the decision was made to proceed with Zoom instead of GoToMeeting, the former was a more cost-effective solution.
Zoom is great for any company that has employees, customers, and suppliers spread across cities and countries. Its fun tech features make it perfect for any IT environment. It is probably less suitable for older companies that don't use the internet or varied software.