ZoomInfo is a bit pricey, but it's worth it.
December 03, 2020
ZoomInfo is a bit pricey, but it's worth it.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
ZoomInfo is primarily used by the marketing and sales teams. Our BDRs use it for prospecting and target outreach. We also use the platform for data enrichment to enhance lead records and update our CRM. ZoomInfo solves two critical problems for us, 1. It gives us contact information to enhance contact and connection rates, and 2. It provides intent data for targeted outreach moving us beyond spray and pray style outreach.
- Their contact information tends to be more accurate than other data providers. They tend to have more direct lines, mobile phone numbers an alternative email addresses than what I've seen with other data companies.
- The intent data helps with targeted outreach. This is something I feel is unique for data services company like theres.
- The background they provide on technology use and news scoops is another feature we use heavily for target outreach.
- Like all data companies, not ever record is correct. I feel like the amount of bad contacts has increased during COVID with increased furlough and job transitions. However, I doubt this issue is unique to their platform at this time.
- Intent data alerts are somewhat inconsistent. The timing of the email alerts and frequency doesn't always match the scheduled settings.
- We view ZoomInfo as an operational cost, rather than tracking it as spend to pipeline. We've seen enhancements in data enrichment, enhancing buying committees, and capturing intent data.
I previously used Dunn & Bradstreet, DiscoverOrg and ZoomInfo. DiscoverOrg and ZoomInfo were far superior in data quality to Dunn & Bradstreet, and now they're one organization, so the decision was easy. In addition, we also considered LinkedIn Sales Navigator, but that wouldn't meet out data enrichment needs, so ZoomInfo was the natural (and most expensive) choice.