Excellent & complete tool, namely in North America
February 04, 2021
Excellent & complete tool, namely in North America
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
Our entire North American Sales and Business Development organizations are leveraging ZoomInfo to build and enrich our existing database, coupled with leveraging technographic and intent data. This is key in helping us to understand and build out our company and regional TAM.
- Finding and leveraging Net-new data
- Data Enrichment - updated contact information, including cell phones
- Intent data - what companies are searching, and how to leverage in conversation
- Organization charts are not complete, and oftentimes hard to navigate
- Due to pandemic, more and more contact information is outdated
- Intent data only updates weekly
- Increase Outbound productivity and conversion
- Updating/ enriching 50% of database, growth
- Increased activity conversion/dial rates
For NorthAmerica, ZoomInfo has the deepest breadth and depth of data, across all market segments. Still room for it to work in conjunction with a Lusha, or others.