What users are saying about

12mass

6 Ratings

Gremln

7 Ratings

12mass

6 Ratings
Score 1 out of 101

Gremln

7 Ratings
Score 2.1 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Gremln

Gremln is a good system for a publishing oriented small business. The listening and analytics are not enterprise ready yet and the UI leaves something to be desired.
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Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers,
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Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • This product does not aggregate content about a brand or an industry very well. Actually, it collects the information just fine, but it does not make it easy to set up custom streams and the UI is poor. There are a lot of good features that are hidden in menus and modals.
  • The reporting in this product is poor. It is too basic and is missing some key engagement metrics.
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Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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Gremln7.7
Based on 4 answers
While the publishing is easy, better than HootSuite for example, but less intuitive than other platforms like Spredfast, the listening and measuring aspects are weak. Setting up search streams is fairly well hidden from users, and the process to add streams is not very intuitive. In fact, this tool has a lot of the same UI/UX problems that Hootsuite has. However, for the price, and given the good effort they make at user training, this is OK.
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Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Gremln7.7
Based on 2 answers
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with availability
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Performance

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with performance
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Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Gremln7.9
Based on 2 answers
They have in line videos that are very good.
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Online Training

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The inline videos are very clear
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Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Gremln8.2
Based on 2 answers
Adding an account for this SaaS product was easy
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Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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In comparable price ranges: Sprout, HootSuite, Postling
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Scalability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The product delivers what it says it will and is useful for making your time more efficient.
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Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • I am able to grow my reach and measure that. I am also able to engage with existing and potential customers and measure that.
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Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Gremln

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details