What users are saying about
6 Ratings
7 Ratings
6 Ratings
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Score 1 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 2 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Gremln

I think that Grmln works best for small businesses that are not in position to hire a brand management company or specialist. They can still feel in touch with the purpose because they are still personally involved in the messaging. It best suited for businesses that have less than 7 social media platforms for their company.
Chekesha Rashad, CMP profile photo

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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Gremln

  • This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers,
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Cons

12mass

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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Gremln

  • Some of the tools/applications don't work, as it's still a relatively new service.
  • Sometimes contacting support can be frustrating (IE support won't actually explain what is wrong, but just tell you it's not their problem).
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Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Gremln

Gremln 7.7
Based on 4 answers
I love using Gremln, and I encourage its use by those trying to get all their platforms managed in one service. I was part of the Gremln Beta, and we had a grandfathered account that is no longer featured. Because of difficulties using that account now (and an unhelpful customer support experience), I can't give a score of ten. However, if I had never had access to the account that I did in beta, I'd likely give Gremln a ten and absolutely renew.
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Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Gremln

Gremln 7.7
Based on 2 answers
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
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Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Gremln

Gremln 8.0
Based on 2 answers
I have had no issues with availability
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Performance

12mass

No score
No answers yet
No answers on this topic

Gremln

Gremln 8.0
Based on 2 answers
I have had no issues with performance
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Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Gremln

Gremln 7.9
Based on 2 answers
They have in line videos that are very good.
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Online Training

12mass

No score
No answers yet
No answers on this topic

Gremln

Gremln 8.0
Based on 1 answer
The inline videos are very clear
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Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Gremln

Gremln 8.2
Based on 2 answers
Adding an account for this SaaS product was easy
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Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Gremln

In comparable price ranges: Sprout, HootSuite, Postling
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Scalability

12mass

No score
No answers yet
No answers on this topic

Gremln

Gremln 8.0
Based on 1 answer
The product delivers what it says it will and is useful for making your time more efficient.
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Return on Investment

12mass

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available

Gremln

  • Increased time management
  • Increased efficiency
  • Easy of use to follow up on posts and hashtag inclusions.
Chekesha Rashad, CMP profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Gremln

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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