What users are saying about

12mass

6 Ratings

Gremln

7 Ratings

12mass

6 Ratings
Score 1 out of 101

Gremln

7 Ratings
Score 2.4 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Gremln

I think that Grmln works best for small businesses that are not in position to hire a brand management company or specialist. They can still feel in touch with the purpose because they are still personally involved in the messaging. It best suited for businesses that have less than 7 social media platforms for their company.

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • We are able to use multiple social media platforms to post messaging on all platforms
  • It is very user friendly.
  • You can schedule up to year in advance.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Some of the tools/applications don't work, as it's still a relatively new service.
  • Sometimes contacting support can be frustrating (IE support won't actually explain what is wrong, but just tell you it's not their problem).

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Gremln7.7
Based on 4 answers
I love using Gremln, and I encourage its use by those trying to get all their platforms managed in one service. I was part of the Gremln Beta, and we had a grandfathered account that is no longer featured. Because of difficulties using that account now (and an unhelpful customer support experience), I can't give a score of ten. However, if I had never had access to the account that I did in beta, I'd likely give Gremln a ten and absolutely renew.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Gremln7.7
Based on 2 answers
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.

Reliability and Availability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with availability

Performance

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with performance

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Gremln7.9
Based on 2 answers
They have in line videos that are very good.

Online Training

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The inline videos are very clear

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Gremln8.2
Based on 2 answers
Adding an account for this SaaS product was easy

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
In comparable price ranges: Sprout, HootSuite, Postling

Scalability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The product delivers what it says it will and is useful for making your time more efficient.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • I am able to grow my reach and measure that. I am also able to engage with existing and potential customers and measure that.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Gremln

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details