What users are saying about
6 Ratings
7 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 2.1 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Gremln

I feel that Gremln is a perfect tool for someone looking to manage several (many) social media sites in one application. It's easy to set up and learn to use, and for what Gremln provides it's inexpensive. Can easily be managed by one person.
No photo available

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available
  • Easy to learn to use.
  • Excellent at managing multiple media sources/sites.
  • Inexpensive for what it provides.
No photo available

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • The dashboard could be resigned to be visually appealing by creating a better use of white space.
  • Make the scheduling post tab more prominent.
  • Rather than have the columns vertical, my preference it would be to horizontal stacked.
Chekesha Rashad, CMP profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Gremln7.7
Based on 4 answers
Currently, my company is rebranding itself: new name and restructuring the business. So we will sign up under the new company name. We recommend that our clients use Gremln as well and we then manage their social media accounts. They have also given us postive feedback about how easy it is to use.
Chekesha Rashad, CMP profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Gremln7.7
Based on 2 answers
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with availability
No photo available

Performance

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with performance
No photo available

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Gremln7.9
Based on 2 answers
They have in line videos that are very good.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The inline videos are very clear
No photo available

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Gremln8.2
Based on 2 answers
Adding an account for this SaaS product was easy
No photo available

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
I have used both Hootesuite, Twitterscope and Grmln. Using the individualized brand platform (Twitterscope) still meant that had to separately post to my other networks. Hootesuite is comparable and the only thing that really makes it standout is the the social media management certification. The downside of that is that you have to pay continue to pay a monthly fee to maintain the certification. Grmln is simply easier to use
Chekesha Rashad, CMP profile photo

Scalability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The product delivers what it says it will and is useful for making your time more efficient.
No photo available

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • Increased time management
  • Increased efficiency
  • Easy of use to follow up on posts and hashtag inclusions.
Chekesha Rashad, CMP profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Gremln

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details