What users are saying about

12mass

6 Ratings

Gremln

7 Ratings

12mass

6 Ratings
Score 1 out of 101

Gremln

7 Ratings
Score 2.2 out of 101

Add comparison

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

Gremln

I think that Grmln works best for small businesses that are not in position to hire a brand management company or specialist. They can still feel in touch with the purpose because they are still personally involved in the messaging. It best suited for businesses that have less than 7 social media platforms for their company.

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • We are able to use multiple social media platforms to post messaging on all platforms
  • It is very user friendly.
  • You can schedule up to year in advance.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • Some of the tools/applications don't work, as it's still a relatively new service.
  • Sometimes contacting support can be frustrating (IE support won't actually explain what is wrong, but just tell you it's not their problem).

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Gremln7.7
Based on 4 answers
I love using Gremln, and I encourage its use by those trying to get all their platforms managed in one service. I was part of the Gremln Beta, and we had a grandfathered account that is no longer featured. Because of difficulties using that account now (and an unhelpful customer support experience), I can't give a score of ten. However, if I had never had access to the account that I did in beta, I'd likely give Gremln a ten and absolutely renew.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Gremln7.7
Based on 2 answers
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.

Reliability and Availability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with availability

Performance

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 2 answers
I have had no issues with performance

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Gremln7.9
Based on 2 answers
They have in line videos that are very good.

Online Training

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The inline videos are very clear

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Gremln8.2
Based on 2 answers
Adding an account for this SaaS product was easy

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Gremln Basic is much easier to use with better options than Hootsuite Free. I also found that with Hootsuite Pro, it was still difficult to find tools and manage for the average user. An extremely well-versed social media professional might have an easier time, but even then I think the overall layout and feel of Gremln is more pleasing

Scalability

No score
No answers yet
No answers on this topic
Gremln8.0
Based on 1 answer
The product delivers what it says it will and is useful for making your time more efficient.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Gremln has helped us reach way more customers than trying to post separately in each of our social media platforms.
  • We have better customer interaction and feedback after being able to post across many outlets.
  • Employees have more time to focus on answering questions, interacting with customers, etc now that they can set up and monitor posts with Gremln.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Gremln

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details