Optimizely Customized Commerce vs. Shift4Shop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Customized Commerce
Score 8.8 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Shift4Shop
Score 1.9 out of 10
N/A
Shift4Shop (formerly 3dcart) is a customizable eCommerce platform designed to build an online store. Some features include Level 1 PCI security compliance, the same level used by banks and large financial institutions, along with search engine optimized templates and no transaction fees. The former 3dcart was acquired by Shift4 Payments in November, 2020.N/A
Pricing
Optimizely Customized CommerceShift4Shop
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Customized CommerceShift4Shop
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsShift4Shop offers a free enterprise-grade plan for US customers who use their payment processing.
More Pricing Information
Community Pulse
Optimizely Customized CommerceShift4Shop
Top Pros
Top Cons
Features
Optimizely Customized CommerceShift4Shop
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Shift4Shop
1.0
9 Ratings
154% below category average
Product catalog & listings8.525 Ratings1.09 Ratings
Product management4.825 Ratings1.09 Ratings
Bulk product upload8.721 Ratings1.07 Ratings
Branding5.223 Ratings1.08 Ratings
Mobile storefront7.020 Ratings1.09 Ratings
Product variations7.021 Ratings1.09 Ratings
Website integration8.724 Ratings1.09 Ratings
Visual customization8.623 Ratings1.09 Ratings
CMS8.925 Ratings1.08 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Shift4Shop
1.4
9 Ratings
138% below category average
Abandoned cart recovery8.715 Ratings1.47 Ratings
Checkout user experience8.719 Ratings1.49 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
Shift4Shop
1.4
9 Ratings
142% below category average
eCommerce security8.817 Ratings1.49 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Shift4Shop
1.4
9 Ratings
137% below category average
Promotions & discounts8.421 Ratings1.09 Ratings
Personalized recommendations8.521 Ratings1.78 Ratings
SEO4.421 Ratings1.69 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Shift4Shop
1.7
9 Ratings
129% below category average
Multi-site management8.620 Ratings1.04 Ratings
Order processing8.819 Ratings3.18 Ratings
Inventory management8.815 Ratings1.07 Ratings
Shipping8.816 Ratings2.48 Ratings
Custom functionality5.723 Ratings1.08 Ratings
Best Alternatives
Optimizely Customized CommerceShift4Shop
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
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User Ratings
Optimizely Customized CommerceShift4Shop
Likelihood to Recommend
8.6
(26 ratings)
1.0
(10 ratings)
Likelihood to Renew
4.6
(2 ratings)
1.0
(1 ratings)
Usability
7.4
(7 ratings)
4.0
(1 ratings)
Availability
-
(0 ratings)
2.0
(1 ratings)
Performance
-
(0 ratings)
5.0
(1 ratings)
Support Rating
8.2
(1 ratings)
4.0
(1 ratings)
Implementation Rating
2.7
(1 ratings)
2.0
(1 ratings)
Product Scalability
-
(0 ratings)
2.0
(1 ratings)
User Testimonials
Optimizely Customized CommerceShift4Shop
Likelihood to Recommend
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Shift4
At this point I would recommend looking elsewhere - 8 years with a platform and finally have to switch due to the unreliability is not something a business likes to do! They should sell the platform to a company that actually cares about owning an ecommerce builder. Research Shift4 - the parent
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Pros
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Shift4
  • In my opinion, charge you too much for what it is worth
  • In my opinion, tech support is always blaming client and end up fixing it own issues
  • In my experience, make you believe client is important
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Cons
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Shift4
  • Page structure is all over the place. It can be difficult to find where to go to make page edits.
  • Base platform isn't very robust and requires multiple add-ons in order to add CRM, Taxes, and other capabilities
  • Reporting isn't very strong, necessitating outside analytics
  • File system is also pretty wonky and feels very primitive
  • Customer service and technical help leaves MUCH to be desired.
  • Not as many supported add-ons/plug-ins as other platforms, and many of them cost additional fees. Many of them also don't seamlessly integrate, meaning you'll need to dev the integration yourself.
  • In general, what you see in the WYSIWYG is not what you get.
  • Order System is not very intuitive for the modern era
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Likelihood to Renew
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Shift4
Not applicable - as a franchisee, the franchiser took over the web site and shopping cart capabilities, so I no longer need the tool. But I would recommend it.
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Usability
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Shift4
If you are looking for ultra basic interface ...
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Reliability and Availability
Optimizely
No answers on this topic
Shift4
regular updates braking our site
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Support Rating
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Shift4
You always manage to fins someone, but, in my experience, resolving issues are not an easy task. Why do we pay for a service , and then spend time trouble shooting constantly with them ?? In my experience, they eliminate features , send you an email what you can use instead, with instructions most people cant do without an IT guy . It feel more like an open source than a true integrated service.
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Implementation Rating
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Shift4
Initially it was difficult to manage the UI to the client, and then hard to change anything , unless you used the boring and too generic templates . Their template selection is very limited , that are basically all the same with different background images and colours . If you are unfortunate to have been a long-time client, you will have to completely rebuild your store, because old templates are not supported anymore
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Alternatives Considered
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Shift4
We used them for 2 years and had minor problems up until the end. For the last 2 months, customers were unable to checkout, or connect to our payment processor. We put in like 3 to 5 hot tickets to get fixed and day after day nothing was fixed and support got ruder and ruder with us! We lost thousands of dollars online with this company and now they are chasing us for a renewal payment! Simply put, this is bad software with a poor customer care staff!
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Return on Investment
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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Shift4
  • We have seen an increase in sales of 440% since starting with 3D cart.
  • We find that the 3D features of promotions, coupon codes, rewards points all make customers want to come to us or come back to us.
  • They made mobile conversion pretty easy, and our mobile traffic went from 33% to 54%.
Read full review
ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Shift4Shop Screenshots

Screenshot of Screenshot of