The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
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Adapt.io
Score 8.0 out of 10
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Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data and technology in one place for sales teams to drive more revenue and marketing teams to generate more leads and conversions. According to the vendor, Adapt.io's B2B database adapts to the latest…
Slintel is hands down the best tool in comparison with similar tools, while most tools will give you filters to reach to people from specific industry, location, function, designation etc, Slintel along with doing all this also lets you know who are your HOT prospects, this is …
I think it's more suited for people or the access that we have. Sales intelligence and the predictive model. It's more suited for people on the demand gen side, the actual iframe itself. Then sales intelligence is for our sales team. It makes sense for demand gen and ABM analysts have access to both, but truthfully, our source of truth and bread and butter is the predictive model.
This is best suited if you are doing cold outreach and want to get in touch with people with specific roles, in specific industries, and locations. For example, I can choose the United States or some states therein and then choose a number of employees in a company, revenue and also the level of seniority (CXO, VP etc.)of the particular person and find his details. Adapt.io gives the correct email address of these people along with the complete information of the company. As far as prospecting and contact discovery is concerned there is not scenario where Adapt.io is not useful.
It makes my job a lot easier in terms of sales is an art as well as a science. It provides that science and the methodology of understanding who is the best people for me to reach out to and at what time should I prioritize certain companies for Q4 versus immediate. It kind of helps balance with my book of who's worth engaging with and getting out in front of versus those that I can probably schedule something for down the line and continue to nurture.
The only thing that I can think of, and it's not something that I particularly find annoying, but I know that executives, when they do have pushback about the tool, the thing that I hear them say is that they want that ability to see not just how 6sense is impacting from an attribution standpoint, the sale, they want to see more broad attribution capabilities within the tool. I actually think that having a marketer's level knowledge of the technology, I think it probably could be accomplished. That's a possibility that I think would make it an even easier sell internally or externally.
I rated 6Sense a 10 because it has become an indispensable tool for our sales and marketing teams. The platform’s ability to identify high-intent accounts and provide actionable insights has significantly improved our targeting and engagement strategies, resulting in better conversion rates and a more streamlined workflow. Its predictive capabilities give us a competitive edge by allowing us to reach prospects at the right time with personalized messaging. Additionally, 6Sense’s seamless integration with our existing tech stack and CRM makes it easy for our teams to collaborate and align on shared goals. The value it brings to our business development efforts ensures it remains a crucial part of our growth strategy.
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP to send mails with incorrect IDs it will spoil you domain reputation and your domain may even get black listed. The accuracy of Adapt is good. however there were cases where the company information was not available, this is in comparison to the tools like Lusha and Seamless. Good tool to use but maybe a bit expensive since the credits given are less
I would say prioritizing accounts that 6sense is telling us to do has increased our win rates, has increased our meeting rates, our SDRs, prioritizing six QA from 6sense has greatly increased the amount of meetings they've been able to book. Then from there, open opportunities. Almost all of our closed won opportunities had extensive outreach via marketing. That was because of our knowledge of them through 6sense.