If you like revenue, 6sense is for you.
September 12, 2023
If you like revenue, 6sense is for you.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means running a series of campaigns to a hyper-targeted set of accounts based on parameters such as buying stages, industry, topic of interest, etc. and matching the offering and language to the needs of those accounts. On the sales side, we use the data available to make sure sales is focused on the accounts most likely to open an opportunity so they aren't wasting time on accounts that simply aren't ready to talk to sales. Through the Sales Intelligence platform, they can also acquire contacts recommended by 6sense based on the intent data. Imagine if ZoomInfo's intent capabilities did CrossFit. That's Sales Intelligence.
Pros
- Product support: They are constantly adding new features and innovating.
- Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
- Orchestration: We are able to orchestrate account and content acquisition with ease to add Qualified accounts to our CRM and kick-start contact acquisition for sales.
- Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
Cons
- I would love to see nested folders in the segment creation and campaign folder structures.
- Our sales team would like to see a contact reporting hierarchy.
- Please make it so we can export list names as a field into Salesforce or export a list to a campaign. Our sales team would like to be able to easily add their exported list to a Groove campaign. Alternatively, a Groove integration would be even better.
- Higher meeting booking rates when using 6sense vs. MQLs.
Yes, 6sense helps accurately match anonymous signals. During my first RFP for 6sense, I had all vendors run a two-week account match test. 6sense outperformed all vendors in every region except EMEA. One vendor slightly outperformed 6sense in EMEA, but that same vendor woefully underperformed in every other region. Since then, 6sense has made significant efforts to improve their capabilities in EMEA. All vendors face the same issues with data in EMEA, so I am still confident in 6sense's account matching capabilities globally.
This is an interesting question. 6sense doesn't just help with these things, it literally tells me. TrustRadius wants 50-200 words, but it doesn't take 50-200 words to say "6sense puts all of this information right in front of my face."
In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has better advertising capabilities than most. Demandbase comes closer in that regard, but 6sense has been expanding their advertising features since I last looked at Demandbase and the edge has to go to the company that had better match rates. In my opinion, 6sense Sales Intelligence is their competitor to ZoomInfo SalesOS and it blows ZoomInfo SalesOS out of the water.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes
Comments
Please log in to join the conversation