7Sheep vs. HCL Unica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
7Sheep
Score 8.0 out of 10
Small Businesses (1-50 employees)
7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.
$0
Above 10 users
HCL Unica
Score 7.9 out of 10
N/A
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.N/A
Pricing
7SheepHCL Unica
Editions & Modules
Entrepreneur
$59
Single User
Small Team
$249
Per month, up to 5 Users
Business
$389
Per month, up to 10 users
Enterprise
Above 10 users
No answers on this topic
Offerings
Pricing Offerings
7SheepHCL Unica
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
7SheepHCL Unica
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
7Sheep
7.3
21 Ratings
6% below category average
HCL Unica
-
Ratings
WYSIWYG email editor8.321 Ratings00 Ratings
Dynamic content6.916 Ratings00 Ratings
Ability to test dynamic content5.914 Ratings00 Ratings
Landing pages6.616 Ratings00 Ratings
A/B testing6.35 Ratings00 Ratings
Mobile optimization7.820 Ratings00 Ratings
Email deliverability reporting8.421 Ratings00 Ratings
List management7.921 Ratings00 Ratings
Triggered drip sequences7.617 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
7Sheep
7.4
21 Ratings
5% below category average
HCL Unica
-
Ratings
Lead nurturing automation8.016 Ratings00 Ratings
Lead scoring and grading6.65 Ratings00 Ratings
Data quality management7.820 Ratings00 Ratings
Automated sales alerts and tasks7.116 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
7Sheep
8.6
10 Ratings
12% above category average
HCL Unica
-
Ratings
Calendaring9.11 Ratings00 Ratings
Event/webinar marketing8.010 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
7Sheep
8.3
2 Ratings
10% above category average
HCL Unica
-
Ratings
Social sharing and campaigns8.32 Ratings00 Ratings
Social profile integration8.32 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
7Sheep
6.8
21 Ratings
9% below category average
HCL Unica
-
Ratings
Dashboards6.420 Ratings00 Ratings
Standard reports6.421 Ratings00 Ratings
Custom reports7.612 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
7Sheep
7.6
20 Ratings
0% above category average
HCL Unica
-
Ratings
API8.510 Ratings00 Ratings
Role-based workflow & approvals6.813 Ratings00 Ratings
Customizability7.818 Ratings00 Ratings
Integration with Salesforce.com7.31 Ratings00 Ratings
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7SheepHCL Unica
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User Ratings
7SheepHCL Unica
Likelihood to Recommend
8.1
(22 ratings)
9.0
(15 ratings)
Likelihood to Renew
8.2
(3 ratings)
8.7
(11 ratings)
Usability
7.0
(2 ratings)
8.0
(1 ratings)
Support Rating
8.2
(3 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.2
(2 ratings)
User Testimonials
7SheepHCL Unica
Likelihood to Recommend
7Sheep
I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
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HCL Technologies
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
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Pros
7Sheep
  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
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HCL Technologies
  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
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Cons
7Sheep
  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
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HCL Technologies
  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
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Likelihood to Renew
7Sheep
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
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HCL Technologies
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
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Usability
7Sheep
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
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HCL Technologies
I think it is easy to use, if you don't have to do to complex selections.
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Support Rating
7Sheep
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
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HCL Technologies
I didn't use the Unica support since it is with IBM, only before.
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Implementation Rating
7Sheep
No answers on this topic
HCL Technologies
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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Alternatives Considered
7Sheep
I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
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HCL Technologies
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
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Return on Investment
7Sheep
  • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
  • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
  • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
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HCL Technologies
  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
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ScreenShots

7Sheep Screenshots

Screenshot of Welcome pageScreenshot of Consolidated Contact/prospect View with TrackingScreenshot of Drag and drop HTML e-mail editorScreenshot of Create field for formScreenshot of Edit field for formScreenshot of E-mail delivery statistics

HCL Unica Screenshots

Screenshot of End-to-end campaign managementScreenshot of Faster campaign creation