What users are saying about
24 Ratings
54 Ratings
24 Ratings
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Score 8 out of 100
54 Ratings
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Score 7.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.3

    7Sheep

    73%

    HCL Unica

    Feature Set Not Supported
    N/A
    7Sheep ranks higher in 9/9 features

    WYSIWYG email editor

    8.3
    83%
    21 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.9
    69%
    16 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    5.9
    59%
    14 Ratings
    N/A
    0 Ratings

    Landing pages

    6.6
    66%
    16 Ratings
    N/A
    0 Ratings

    A/B testing

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.8
    78%
    20 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    42 Ratings
    N/A
    0 Ratings

    List management

    7.9
    79%
    21 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    7.6
    76%
    17 Ratings
    N/A
    0 Ratings

    Lead Management

    7.4

    7Sheep

    74%

    HCL Unica

    Feature Set Not Supported
    N/A
    7Sheep ranks higher in 4/4 features

    Lead nurturing

    8.0
    80%
    16 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    6.6
    66%
    5 Ratings
    N/A
    0 Ratings

    Data quality management

    7.8
    78%
    20 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    7.1
    71%
    16 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.6

    7Sheep

    86%

    HCL Unica

    Feature Set Not Supported
    N/A
    7Sheep ranks higher in 2/2 features

    Calendaring

    9.1
    91%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.3

    7Sheep

    83%

    HCL Unica

    Feature Set Not Supported
    N/A
    7Sheep ranks higher in 2/2 features

    Social sharing and campaigns

    8.3
    83%
    2 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    2 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    6.8

    7Sheep

    68%

    HCL Unica

    Feature Set Not Supported
    N/A
    7Sheep ranks higher in 3/3 features

    Dashboards

    6.4
    64%
    20 Ratings
    N/A
    0 Ratings

    Standard reports

    6.4
    64%
    21 Ratings
    N/A
    0 Ratings

    Custom reports

    7.6
    76%
    12 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.6

    7Sheep

    76%

    HCL Unica

    Feature Set Not Supported
    N/A
    7Sheep ranks higher in 4/4 features

    API

    8.5
    85%
    10 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    6.8
    68%
    13 Ratings
    N/A
    0 Ratings

    Customizability

    7.8
    78%
    18 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.3
    73%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • 7Sheep is rated higher in 1 area: Support Rating
    • HCL Unica is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

    Likelihood to Recommend

    8.1

    7Sheep

    81%
    22 Ratings
    9.0

    HCL Unica

    90%
    15 Ratings

    Likelihood to Renew

    8.2

    7Sheep

    82%
    3 Ratings
    8.7

    HCL Unica

    87%
    11 Ratings

    Usability

    7.0

    7Sheep

    70%
    2 Ratings
    8.0

    HCL Unica

    80%
    1 Rating

    Support Rating

    8.2

    7Sheep

    82%
    6 Ratings
    3.0

    HCL Unica

    30%
    2 Ratings

    Implementation Rating

    7Sheep

    N/A
    0 Ratings
    7.2

    HCL Unica

    72%
    4 Ratings

    Likelihood to Recommend

    7Sheep

    I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
    Read full review

    HCL Technologies

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review

    Pros

    7Sheep

    • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
    • We also use 7Sheep for reporting on communications activities.
    • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
    • The drag and drop HTML editor makes things look good without a lot of extra effort.
    Read full review

    HCL Technologies

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Read full review

    Cons

    7Sheep

    • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
    • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
    • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
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    HCL Technologies

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review

    Pricing Details

    7Sheep

    Starting Price

    $59 Single User

    Editions & Modules

    7Sheep editions and modules pricing
    EditionModules
    Entrepreneur$591
    Small Team$2492
    Business$3893
    Enterprise4

    Footnotes

    1. Single User
    2. Per month, up to 5 Users
    3. Per month, up to 10 users
    4. Above 10 users

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    HCL Unica

    Starting Price

    Editions & Modules

    HCL Unica editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Likelihood to Renew

      7Sheep

      The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
      Read full review

      HCL Technologies

      There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
      Read full review

      Usability

      7Sheep

      It is easy to use and if I do have a problem or question I receive an answer almost immediately.
      Read full review

      HCL Technologies

      I think it is easy to use, if you don't have to do to complex selections.
      Read full review

      Support Rating

      7Sheep

      With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
      Read full review

      HCL Technologies

      I didn't use the Unica support since it is with IBM, only before.
      Read full review

      Implementation Rating

      7Sheep

      No answers on this topic

      HCL Technologies

      - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
      Read full review

      Alternatives Considered

      7Sheep

      I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
      Read full review

      HCL Technologies

      The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
      Read full review

      Return on Investment

      7Sheep

      • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
      • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
      • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
      Read full review

      HCL Technologies

      • It helps my clients drive their business which in turn, drives more profit for them.
      • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
      • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
      Read full review

      Screenshots

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