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Top Rated
234 Ratings
101 Ratings
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Score 6.5 out of 100

SAP Analytics Cloud

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Top Rated
234 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

SAP Analytics Cloud

SAP Analytics Cloud is great for collaborative planning. It allows users to work together on plans, discuss specific adjustments, and to create planning processes for other users to follow. Its BI capabilities also make it stand out among the competition, and it's possible to create a very customized, user-friendly planning experience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
SAP Analytics Cloud
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
SAP Analytics Cloud
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Analytics Cloud
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SAP Analytics Cloud
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
SAP Analytics Cloud
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
SAP Analytics Cloud
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
SAP Analytics Cloud
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Analytics Cloud
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
SAP Analytics Cloud
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
SAP Analytics Cloud

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SAP Analytics Cloud
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
SAP Analytics Cloud
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
SAP Analytics Cloud
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
SAP Analytics Cloud
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SAP Analytics Cloud

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SAP Analytics Cloud
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
SAP Analytics Cloud
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SAP Analytics Cloud

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
SAP Analytics Cloud
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
SAP Analytics Cloud
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
SAP Analytics Cloud

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
SAP Analytics Cloud
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
SAP Analytics Cloud
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
SAP Analytics Cloud
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
SAP Analytics Cloud

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
SAP Analytics Cloud
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
SAP Analytics Cloud
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
SAP Analytics Cloud
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SAP Analytics Cloud
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
SAP Analytics Cloud
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
SAP Analytics Cloud
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Analytics Cloud

BI Standard Reporting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.8
Pixel Perfect reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7
Customizable dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3
Report Formatting Templates
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6

Ad-hoc Reporting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.1
Drill-down analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.4
Formatting capabilities
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.0
Integration with R or other statistical packages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6
Report sharing and collaboration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3

Report Output and Scheduling

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7
Publish to Web
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.2
Publish to PDF
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.8
Report Versioning
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.3
Report Delivery Scheduling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6

Data Discovery and Visualization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.9
Pre-built visualization formats (heatmaps, scatter plots etc.)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.2
Location Analytics / Geographic Visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.9
Predictive Analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7

Access Control and Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.0
Multi-User Support (named login)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.2
Role-Based Security Model
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7
Multiple Access Permission Levels (Create, Read, Delete)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.9
Single Sign-On (SSO)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3

Mobile Capabilities

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6
Responsive Design for Web Access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.9
Dedicated iOS Application
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.8
Dedicated Android Application
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.0
Dashboard / Report / Visualization Interactivity on Mobile
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.9

Budgeting, Planning, and Forecasting

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.8
Long-term financial planning
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.4
Financial budgeting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7
Forecasting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7
Scenario modeling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6
Management reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.5

Consolidation and Close

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.5
Financial data consolidation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6
Journal entries and reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.3
Multi-currency management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.4
Intercompany Eliminations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6
Minority Ownership
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.2
Local and consolidated reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.9
Detailed Audit Trails
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.5

Financial Reporting and Compliance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7
Financial Statement Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.7
Management Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3
Excel-based Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.2
Automated board and financial reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.5
XBRL support for regulatory filing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.6

Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3
Personalized dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.7
Color-coded scorecards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3
KPIs
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.6
Cost and profitability analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.2
Key Performance Indicator setting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3
Benchmarking with external data
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.9

Integration

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.0
Flat file integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3
Excel data integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
8.3
Direct links to 3rd-party data sources
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
7.4

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

SAP Analytics Cloud

  • Functional desing. Easy to learn and develop
  • Live connectivity to SAP sources so the data is not needed to be in the cloud (important for some business for data privacity)
  • SAC is working in different functionalities
  • SAC is growing in a scheduled way so you can know which roadmap will be the following months
  • Easy SSO with SAP sources
Andreu Piqueras | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

SAP Analytics Cloud

  • Performance: in some scenarios, the tool has big troubles in its performance when the volume of data is quite big (mainly with tables and filters).
  • Maturity: as it is a quite new tool, it is not mature enough to satisfy some business necessities. Also, the tool has some bugs which should be basic for a reporting tool.
  • Mobility: I believe mobile apps for SAP Analytics Cloud should be improved (both for Android and iOs devices). They are not as good as the web version. Moreover, stories for mobile devices have to be created in a particular template, which can be annoying in some cases.
Alex Gutierrez | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

SAP Analytics Cloud

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

SAP Analytics Cloud

SAP Analytics Cloud 9.5
Based on 2 answers
1. Only tool with all three type of analytics wherein one can plan, predictive and check existing descriptive reports to understand status quo of business.2. With handy prediction capabilities it has provided consultant ability to do predictive analytics without knowing technical know-how of working of backend algorithms. In case someone is well groomed in R, SAC provides integration.
Parijatam S | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

SAP Analytics Cloud

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

SAP Analytics Cloud

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

SAP Analytics Cloud

SAP Analytics Cloud 9.0
Based on 3 answers
SAC support allows you to ensure that your company has the specialized support during and after implementation, which means that your company will not stop its operations due to the operation of the system, since, in case of doubts or problems with the system , the team of experts will solve them in the shortest possible time.
Continuous support is very important, since it allows to obtain the maximum performance of the solution and to obtain a balance between the functionality, the performance of the tool and an efficient support service.
SAP has a specialized team dedicated exclusively to providing advice to support staff and end users, solving technical and operational problems and providing support in the additional requirements is an added value for your business that gives way to continuous improvement and maximum use of the system.
Enrique Espindola Barajas | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

SAP Analytics Cloud

SAP Analytics Cloud 9.0
Based on 1 answer
Good videos and reference material available in SAP Portal.
Dharmesh Shah | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

SAP Analytics Cloud

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

SAP Analytics Cloud

SAP Analytics Cloud 9.0
Based on 1 answer
SAP Analytics Cloud combined features of analytics and cloud offering.
Dharmesh Shah | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

SAP Analytics Cloud

This tool does not match up to its competitors like microstrategy and Tableau when it comes to data visualization. It takes more time and effort creating dashboards and building schema objects in this tool. It is not as easy to learn as other competitive tools. Implementation is also not as smooth as other data visualization tools and platforms available on the market. Creating ad-hoc reports is not as quick and easy compared to its competitors.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

SAP Analytics Cloud

  • Multiple SAP sources can be connected into one software.
  • No lag time with data or analytics. Crucial for our real estate market which is always changing.
  • The only negative ROI would be the training and steep learning curve we had to invest in this.
Anonymous | TrustRadius Reviewer

Screenshots

SAP Analytics Cloud

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

SAP Analytics Cloud

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Analytics Cloud Editions & Modules

Edition
Business$211
EnterpriseCustom2
  1. per user, per seat
  2. Unlimited users
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
SAP Analytics Cloud
8.2

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
SAP Analytics Cloud

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Analytics Cloud
9.5

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
SAP Analytics Cloud

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SAP Analytics Cloud

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SAP Analytics Cloud
9.0

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Analytics Cloud
9.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
SAP Analytics Cloud

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SAP Analytics Cloud
9.0

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