Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
N/A
SAP Analytics Cloud
Score 8.5 out of 10
N/A
The SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.
$36
per month per user
Pricing
Acoustic Campaign
SAP Analytics Cloud
Editions & Modules
No answers on this topic
SAP Analytics Cloud for Business Intelligence
$36.00
per month per user
SAP Analytics Cloud for Planning
Price upon request
per month per user
Offerings
Pricing Offerings
Acoustic Campaign
SAP Analytics Cloud
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Get started on your 30-day trial with SAP Analytics Cloud, supporting analytics enterprise-wide. Extend it up to 90 days if you want to.
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
SAP Analytics Cloud is great for big companies that want advanced data analysis and planning, especially when they need to work together in real-time or when people need to access data on their phones. It's like a super tool for predicting future trends in industries like retail or finance. SAC also works well for companies that use different types of computer systems because it can easily connect them. But, for small businesses that only need basic reports or don't have a lot of technical resources, a simpler tool might be better. If a company doesn't always have a good internet connection or if they're just starting with analytics, there might be other tools that work better.
Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
It makes it easier yo analyse order and related records easily.
We can easily maintain and track the performance of employees in organisation.
Can easily track various aspects for the growth of an organisation thus allowing real time analysis and tracking of organisation's growth and performance.
Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
SAC supports various data sources, but improvements in the ease of connecting to and integrating with certain data repositories, especially non-SAP databases, would enhance the platform's versatility and integration capabilities.
An offline mode for SAC could be valuable for users who need to access and analyze data without an internet connection. Additionally, optimizing performance for large datasets and complex visualizations would contribute to a smoother user experience.
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
There’s no doubt I will renew SAP Analytics Cloud. It is the most vital tool in our organization that makes it seamless to make rapid business decisions by collecting, modeling and visualizing data in real-time.
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Considering the feedback and improvements made over time, users often rate SAP Analytics Cloud's usability in the range of 7 to 9 out of 10. Positive aspects include its integration capabilities, collaborative features, and the ability to create visually appealing dashboards. Some users, however, may note a learning curve or desire additional customization options.
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
SAP is a product/solution that contains extra capabilities that might be considered an enhancement; SAP Analytics Cloud models are based on a huge data collection, and numerous models can be integrated. When coupled with different SAP systems, Analytics Cloud has a common dataset architecture; this software also includes improved analytics capabilities.
we have not experienced any currently but moving to lead automation and lead scoring could change that.
i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
In general, SAC is a comprehensive analytics platform that offers a range of capabilities for data visualization, reporting, planning, and predictive analytics. It is particularly well-suited for businesses that use SAP systems and are looking to gain insight into their data in a single, integrated platform.
