What users are saying about
56 Ratings
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Score 7.6 out of 100
402 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Acquia Digital Experience Platform
Optimizely
6.9
a/b experiment testing
Acquia Digital Experience Platform
Optimizely
8.0
Split URL testing
Acquia Digital Experience Platform
Optimizely
7.9
Multivariate testing
Acquia Digital Experience Platform
Optimizely
6.5
Multi-page/funnel testing
Acquia Digital Experience Platform
Optimizely
6.2
Cross-browser testing
Acquia Digital Experience Platform
Optimizely
6.9
Mobile app testing
Acquia Digital Experience Platform
Optimizely
6.6
Test significance
Acquia Digital Experience Platform
Optimizely
6.9
Visual / WYSIWYG editor
Acquia Digital Experience Platform
Optimizely
7.0
Advanced code editor
Acquia Digital Experience Platform
Optimizely
6.7
Page surveys
Acquia Digital Experience Platform
Optimizely
6.9
Visitor recordings
Acquia Digital Experience Platform
Optimizely
7.1
Preview mode
Acquia Digital Experience Platform
Optimizely
6.6
Test duration calculator
Acquia Digital Experience Platform
Optimizely
6.5
Experiment scheduler
Acquia Digital Experience Platform
Optimizely
7.7
Experiment workflow and approval
Acquia Digital Experience Platform
Optimizely
6.8
Dynamic experiment activation
Acquia Digital Experience Platform
Optimizely
6.9
Client-side tests
Acquia Digital Experience Platform
Optimizely
7.0
Server-side tests
Acquia Digital Experience Platform
Optimizely
6.5
Mutually exclusive tests
Acquia Digital Experience Platform
Optimizely
5.7

Audience Segmentation & Targeting

Acquia Digital Experience Platform
Optimizely
7.0
Standard visitor segmentation
Acquia Digital Experience Platform
Optimizely
7.7
Behavioral visitor segmentation
Acquia Digital Experience Platform
Optimizely
6.7
Traffic allocation control
Acquia Digital Experience Platform
Optimizely
7.6
Website personalization
Acquia Digital Experience Platform
Optimizely
5.9

Results and Analysis

Acquia Digital Experience Platform
Optimizely
6.9
Heatmap tool
Acquia Digital Experience Platform
Optimizely
7.4
Click analytics
Acquia Digital Experience Platform
Optimizely
6.7
Scroll maps
Acquia Digital Experience Platform
Optimizely
7.5
Form fill analysis
Acquia Digital Experience Platform
Optimizely
6.6
Conversion tracking
Acquia Digital Experience Platform
Optimizely
7.3
Goal tracking
Acquia Digital Experience Platform
Optimizely
7.3
Test reporting
Acquia Digital Experience Platform
Optimizely
7.3
Results segmentation
Acquia Digital Experience Platform
Optimizely
6.3
CSV export
Acquia Digital Experience Platform
Optimizely
6.3
Experiments results dashboard
Acquia Digital Experience Platform
Optimizely
6.5

Pros

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Optimizely

  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 57 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
Ashley Smith | TrustRadius Reviewer

Reliability and Availability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Anonymous | TrustRadius Reviewer

Implementation Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acquia Digital Experience Platform

If you're project requires a multisite architecture with scalable site deployment, and your budget allows, I would recommend Acquia. Acquia pricing sits more on an Enterprise level, so it is overwhelming if you're hosting a smaller site. Pantheon is much more suited for smaller, one-off, independent sites, and they provide similar tooling, availability, and free SSL with every site. If you need to control every aspect of your server environment and you have a server admin on staff, then Rackspace can provide you with an open hosting environment for you to configure yourself.
Kyle Taylor | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.4
Based on 50 answers
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Katie Goh | TrustRadius Reviewer

Return on Investment

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Optimizely

  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Anonymous | TrustRadius Reviewer

Pricing Details

Acquia Digital Experience Platform

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquia Digital Experience Platform
8.2
Optimizely
7.7

Likelihood to Renew

Acquia Digital Experience Platform
10.0
Optimizely
9.0

Usability

Acquia Digital Experience Platform
Optimizely
8.0

Reliability and Availability

Acquia Digital Experience Platform
Optimizely
9.0

Performance

Acquia Digital Experience Platform
Optimizely
6.0

Support Rating

Acquia Digital Experience Platform
Optimizely
9.1

Online Training

Acquia Digital Experience Platform
Optimizely
3.0

Implementation Rating

Acquia Digital Experience Platform
Optimizely
8.0

Scalability

Acquia Digital Experience Platform
Optimizely
7.4

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