Acquia Digital Experience Platform vs Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

• The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
• Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
• Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
• Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.

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• Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
• Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
• "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
• The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
• Test use cases in the browser prior to going live.
• It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
• I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
• Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.

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• Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
• While documentation is robust, it can be difficult to find exactly what you need
• Provided forums are not monitored frequently, and are not as useful as they could be

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• Some of the reporting functionality could use some work, but they are making vast improvements.
• The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
• The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.

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• Our website isn't a revenue generator, so we don't have specific ROI calculations.
• The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
• We have had to invest in some training for our developers to learn Drupal.

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• Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
• Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
• Positive: support has been excellent and responsive, quickly aiding and resolving problems.
• Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.

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