What users are saying about

Acquisio

25 Ratings
Score 6.6 out of 101

Brand Networks Platform

1 Ratings
Score 5 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.
Emmanuelle Ruscio profile photo

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Feature Rating Comparison

Ad Network Integration

Acquisio
Brand Networks Platform
6.0
Data Transfer
Acquisio
Brand Networks Platform
6.0
DSP integration
Acquisio
Brand Networks Platform
6.0

Ad Campaigns

Acquisio
Brand Networks Platform
8.0
Ad campaign creation
Acquisio
Brand Networks Platform
7.0
Ad deployment
Acquisio
Brand Networks Platform
8.0
Ad display and retargeting segmentation
Acquisio
Brand Networks Platform
9.0

Ad Reporting & Analytics

Acquisio
Brand Networks Platform
5.8
Ad dashboards
Acquisio
Brand Networks Platform
5.0
Ad performance reports
Acquisio
Brand Networks Platform
7.0
Ad conversion tracking
Acquisio
Brand Networks Platform
4.0
Ad attribution reporting
Acquisio
Brand Networks Platform
4.0
Cross-channel ad management
Acquisio
Brand Networks Platform
9.0
Ad forecasting and optimization
Acquisio
Brand Networks Platform
6.0

Pros

  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Melissa Mackey profile photo
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Melissa Mackey profile photo
  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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No score
No answers yet
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Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

Doubleclick
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Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Return on Investment

  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Tom Bonanno profile photo
  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Brand Networks Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details