Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.
$22
per month
Nimble
Score 7.5 out of 10
N/A
Nimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.
$15
per month
Pricing
Act! CRM
Nimble
Editions & Modules
Essentials
$22
per user, per month
Act! Premium - Basic
$37.50
per user, per month (billed annually)
Standard
$40
per user, per month
Expert
$55
per user, per month
Select - Extra Features
$79
per user, per month (billed annually)
Complete - Extra Features
$199
per user, per month (billed annually)
Advanced - Extra Features
$399
per user, per month (billed annually)
Business
$19.00
Per User Per Month
Offerings
Pricing Offerings
Act! CRM
Nimble
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
For SaaS version, discount available for annual subscription.
—
More Pricing Information
Community Pulse
Act! CRM
Nimble
Features
Act! CRM
Nimble
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act! CRM
5.3
5 Ratings
38% below category average
Nimble
8.5
30 Ratings
9% above category average
Customer data management / contact management
5.55 Ratings
9.529 Ratings
Workflow management
8.03 Ratings
8.428 Ratings
Territory management
5.03 Ratings
8.724 Ratings
Opportunity management
7.05 Ratings
8.128 Ratings
Integration with email client (e.g., Outlook or Gmail)
5.05 Ratings
9.429 Ratings
Contract management
3.02 Ratings
8.523 Ratings
Quote & order management
3.53 Ratings
6.621 Ratings
Interaction tracking
5.04 Ratings
9.227 Ratings
Channel / partner relationship management
6.04 Ratings
8.126 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act! CRM
8.7
3 Ratings
13% above category average
Nimble
8.1
22 Ratings
6% above category average
Case management
8.03 Ratings
7.922 Ratings
Call center management
9.03 Ratings
8.220 Ratings
Help desk management
9.02 Ratings
8.321 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act! CRM
5.5
5 Ratings
33% below category average
Nimble
8.7
27 Ratings
13% above category average
Lead management
5.55 Ratings
8.426 Ratings
Email marketing
5.55 Ratings
9.026 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act! CRM
6.5
4 Ratings
16% below category average
Nimble
8.2
29 Ratings
7% above category average
Task management
6.54 Ratings
8.529 Ratings
Billing and invoicing management
6.53 Ratings
8.418 Ratings
Reporting
6.54 Ratings
7.725 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act! CRM
5.7
5 Ratings
28% below category average
Nimble
8.9
27 Ratings
16% above category average
Forecasting
5.54 Ratings
8.923 Ratings
Pipeline visualization
6.05 Ratings
8.827 Ratings
Customizable reports
5.54 Ratings
9.023 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act! CRM
7.4
5 Ratings
3% below category average
Nimble
8.6
29 Ratings
12% above category average
Custom fields
6.55 Ratings
9.029 Ratings
Custom objects
8.03 Ratings
8.322 Ratings
Scripting environment
7.02 Ratings
8.518 Ratings
API for custom integration
8.03 Ratings
8.820 Ratings
Security
Comparison of Security features of Product A and Product B
Act! CRM
7.0
4 Ratings
18% below category average
Nimble
9.3
26 Ratings
11% above category average
Single sign-on capability
6.53 Ratings
9.424 Ratings
Role-based user permissions
7.54 Ratings
9.324 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Act! CRM
7.0
1 Ratings
6% below category average
Nimble
8.4
29 Ratings
13% above category average
Social data
7.01 Ratings
8.429 Ratings
Social engagement
7.01 Ratings
8.429 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act! CRM
6.5
5 Ratings
13% below category average
Nimble
8.8
25 Ratings
17% above category average
Marketing automation
6.05 Ratings
8.725 Ratings
Compensation management
7.01 Ratings
8.919 Ratings
Platform
Comparison of Platform features of Product A and Product B
Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
Once our current subscription expires, we no longer plan to use ACT. We are moving to a more complete CRM system that allows us, as a project based service company, to track projects, contacts, time and employees all with one software program. ACT has very limited modules to integrate these functions and therefore is no longer a good fit for us.
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
ACT follows the basic rules you would expect for this type of software, but actually doing anything sophisticated with it is near impossible without assistance or training. Unless you use it regularly it is difficult to use. I wouldn't recommend it unless you have internal IT support and it will be used regularly.
The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.