What users are saying about
400 Ratings
2 Ratings
400 Ratings
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Score 8.4 out of 100
2 Ratings
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Score 9.8 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

9.0

Act-On

90%
8.5

DirectLync

85%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
N/A
0 Ratings

Dynamic content

9.2
92%
92 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.7
87%
92 Ratings
N/A
0 Ratings

Landing pages

9.0
90%
108 Ratings
N/A
0 Ratings

A/B testing

9.2
92%
95 Ratings
N/A
0 Ratings

Mobile optimization

9.2
92%
103 Ratings
N/A
0 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
8.0
80%
2 Ratings

List management

9.0
90%
111 Ratings
9.0
90%
1 Rating

Triggered drip sequences

8.6
86%
87 Ratings
N/A
0 Ratings

Lead Management

9.3

Act-On

93%

DirectLync

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
N/A
0 Ratings

Data quality management

9.3
93%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.2
92%
95 Ratings
N/A
0 Ratings

Campaign Management

8.0

Act-On

80%

DirectLync

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.3

Act-On

93%

DirectLync

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.3
93%
69 Ratings
N/A
0 Ratings

Social profile integration

9.3
93%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.9

Act-On

89%

DirectLync

Feature Set Not Supported
N/A
Act-On Software ranks higher in 3/3 features

Dashboards

8.7
87%
109 Ratings
N/A
0 Ratings

Standard reports

8.7
87%
112 Ratings
N/A
0 Ratings

Custom reports

9.4
94%
84 Ratings
N/A
0 Ratings

Platform & Infrastructure

9.0

Act-On

90%

DirectLync

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
N/A
0 Ratings

Customizability

9.4
94%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.3
93%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.2
92%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.3
83%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • DirectLync is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
10.0

DirectLync

100%
1 Rating

Likelihood to Renew

8.9

Act-On

89%
112 Ratings

DirectLync

N/A
0 Ratings

Usability

9.1

Act-On

91%
32 Ratings

DirectLync

N/A
0 Ratings

Availability

9.1

Act-On

91%
28 Ratings

DirectLync

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

DirectLync

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings

DirectLync

N/A
0 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

DirectLync

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

DirectLync

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

DirectLync

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

DirectLync

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
Michelle Shegda | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Michelle Shegda | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Michelle Shegda | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

DirectLync

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$20 Month

DirectLync Editions & Modules

Edition
Basic$20.001
Essential$99.001
Pro$249.001
Premium$599.001
  1. Month
Additional Pricing Details

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

DirectLync

No answers on this topic

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

DirectLync

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

DirectLync

  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
Michelle Shegda | TrustRadius Reviewer

Screenshots

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