What users are saying about

Act-On vs Email on Acid

Act-On
400 Ratings
Email on Acid
19 Ratings

Act-On

400 Ratings
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Score 8.4 out of 100

Based on 400 reviews and ratings

Email on Acid

19 Ratings
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Score 7.6 out of 100

Based on 19 reviews and ratings

Feature Set Ratings

  • Email on Acid ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.0

Act-On

90%
9.5

Email on Acid

95%
Act-On Software ranks higher in 7/9 features
Act-On Software ranks higher in 7/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
N/A
0 Ratings

Dynamic content

9.2
92%
92 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.7
87%
92 Ratings
N/A
0 Ratings

Landing pages

9.0
90%
108 Ratings
N/A
0 Ratings

A/B testing

9.2
92%
95 Ratings
N/A
0 Ratings

Mobile optimization

9.2
92%
103 Ratings
10.0
100%
2 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
9.0
90%
4 Ratings

List management

9.0
90%
111 Ratings
N/A
0 Ratings

Triggered drip sequences

8.6
86%
87 Ratings
N/A
0 Ratings

Lead Management

9.3

Act-On

93%

Email on Acid

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
N/A
0 Ratings

Data quality management

9.3
93%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.2
92%
95 Ratings
N/A
0 Ratings

Campaign Management

8.0

Act-On

80%

Email on Acid

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.3

Act-On

93%

Email on Acid

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.3
93%
69 Ratings
N/A
0 Ratings

Social profile integration

9.3
93%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.9

Act-On

89%
9.0

Email on Acid

90%
Act-On Software ranks higher in 2/3 features
Act-On Software ranks higher in 2/3 features

Dashboards

8.7
87%
109 Ratings
8.0
80%
1 Rating

Standard reports

8.7
87%
112 Ratings
10.0
100%
1 Rating

Custom reports

9.4
94%
84 Ratings
N/A
0 Ratings

Platform & Infrastructure

9.0

Act-On

90%

Email on Acid

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
N/A
0 Ratings

Customizability

9.4
94%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.3
93%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.2
92%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.3
83%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
7.0

Email on Acid

70%
5 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings

Email on Acid

N/A
0 Ratings

Usability

9.1

Act-On

91%
32 Ratings

Email on Acid

N/A
0 Ratings

Availability

9.1

Act-On

91%
28 Ratings

Email on Acid

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

Email on Acid

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings

Email on Acid

N/A
0 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Email on Acid

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

Email on Acid

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

Email on Acid

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

Email on Acid

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.

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Sourov K Chowdhury | TrustRadius Reviewer
Sourov K Chowdhury
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Email on Acid

Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.

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Korey Migdal | TrustRadius Reviewer
Korey Migdal
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Email on Acid

  • Great intelligent HTML editor
  • Great inbox preview rendering
  • Excellent customer support

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

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Anonymous | TrustRadius Reviewer
Verified User
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Email on Acid

  • Poor interface via Blackbaud
  • Speed
  • Dark mode

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

Act-On

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Email on Acid

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$86 month

Email on Acid Editions & Modules

Edition
The Basics$861
Premium$1321
Professional$4991
  1. month
Additional Pricing Details
Save 15% on the monthly cost when billed annually!

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us

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Damian Leslie | TrustRadius Reviewer
Damian Leslie
View all 112 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.

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Diogo Cabral | TrustRadius Reviewer
Diogo Cabral
View all 32 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.

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Eric Kinaitis, MBA | TrustRadius Reviewer
Eric Kinaitis, MBA
View all 28 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

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Anonymous | TrustRadius Reviewer
Verified User
View all 26 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators

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Harold Klaassen | TrustRadius Reviewer
Harold Klaassen
View all 78 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

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Carrie Scheetz | TrustRadius Reviewer
Carrie Scheetz
View all 16 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective

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Prabal Roy | TrustRadius Reviewer
Prabal Roy
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Email on Acid

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.

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Kyle Moloo | TrustRadius Reviewer
Kyle Moloo
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Email on Acid

Email on Acid has more features than Litmus. They offer more email clients to test on and during my time using both tools, had fewer clients that displayed as being down. This was a major time suck especially when testing for specific clients such as Microsoft Outlook.

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Anonymous | TrustRadius Reviewer
Verified User
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Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Email on Acid

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.

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Danielle Armour | TrustRadius Reviewer
Danielle Armour
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Email on Acid

  • It makes our quality assurance tests efficient
  • Gives confidence to send strong deliverables to clients

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Josh Rizzo | TrustRadius Reviewer
Josh Rizzo
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