What users are saying about
343 Ratings
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Score 7 out of 101
1 Ratings
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Score 9.1 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Mention Me - Referral Marketing Platform

Perfect for any e-commerce business looking to improve acquisition of new customers. Tonnes of leanings are shared across different clients. you're in good company.
Chloe Watt profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Mention Me - Referral Marketing Platform
WYSIWYG email editor
Act-On
7.9
Mention Me - Referral Marketing Platform
Dynamic content
Act-On
7.1
Mention Me - Referral Marketing Platform
Ability to test dynamic content
Act-On
6.7
Mention Me - Referral Marketing Platform
Landing pages
Act-On
7.0
Mention Me - Referral Marketing Platform
A/B testing
Act-On
6.8
Mention Me - Referral Marketing Platform
Mobile optimization
Act-On
6.7
Mention Me - Referral Marketing Platform
Email deliverability
Act-On
7.8
Mention Me - Referral Marketing Platform
List management
Act-On
6.4
Mention Me - Referral Marketing Platform
Triggered drip sequences
Act-On
9.2
Mention Me - Referral Marketing Platform

Lead Management

Act-On
7.2
Mention Me - Referral Marketing Platform
Lead nurturing
Act-On
7.0
Mention Me - Referral Marketing Platform
Lead scoring and grading
Act-On
7.4
Mention Me - Referral Marketing Platform
Data quality management
Act-On
7.9
Mention Me - Referral Marketing Platform
Automated sales alerts and tasks
Act-On
6.6
Mention Me - Referral Marketing Platform

Campaign Management

Act-On
7.6
Mention Me - Referral Marketing Platform
Calendaring
Act-On
6.8
Mention Me - Referral Marketing Platform
Event/webinar marketing
Act-On
8.4
Mention Me - Referral Marketing Platform

Social Media Marketing

Act-On
7.9
Mention Me - Referral Marketing Platform
Social sharing and campaigns
Act-On
7.9
Mention Me - Referral Marketing Platform
Social profile integration
Act-On
7.9
Mention Me - Referral Marketing Platform

Reporting & Analytics

Act-On
5.7
Mention Me - Referral Marketing Platform
Dashboards
Act-On
5.5
Mention Me - Referral Marketing Platform
Standard reports
Act-On
5.9
Mention Me - Referral Marketing Platform
Custom reports
Act-On
5.6
Mention Me - Referral Marketing Platform

Platform & Infrastructure

Act-On
7.3
Mention Me - Referral Marketing Platform
API
Act-On
9.3
Mention Me - Referral Marketing Platform
Role-based workflow & approvals
Act-On
6.8
Mention Me - Referral Marketing Platform
Customizability
Act-On
6.7
Mention Me - Referral Marketing Platform
Integration with Salesforce.com
Act-On
8.0
Mention Me - Referral Marketing Platform
Integration with Microsoft Dynamics CRM
Act-On
6.1
Mention Me - Referral Marketing Platform
Integration with SugarCRM
Act-On
7.0
Mention Me - Referral Marketing Platform

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • The ability to A/B test in a few simple steps.
  • Intuitive Platform - easy to navigate. Team on hand to address any issues.
  • Recommendations based on thorough testing of other client programmes.
Chloe Watt profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Not many face to face (f2f) meetings or calls.
Chloe Watt profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team
Sue Maldonado profile photo
No answers on this topic

Return on Investment

  • Quality of communication
  • Understanding of who is engaging with our communications
  • Better guidance around comms optimized for SEO and engagement
  • Removes the headache of admin around webinars, events, and demos
Sue Maldonado profile photo
  • Positive ROI
  • Improved customer acquisition
  • Better understanding of our customers
Chloe Watt profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mention Me - Referral Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Mention Me - Referral Marketing Platform Editions & Modules
Mention Me - Referral Marketing Platform
Additional Pricing Details
Pricing on a cost per acquisition basis. We only get paid if we deliver results.